Alejandrina Guzmán Salazar has officially introduced her Chapo 701 model line to market leaders at the Intermoda 2019 trade show that started Tuesday in Guadalajara, Mexico, the day before her father Joaquín & # 39; El Chapo & # 39; Guzmán was sentenced to life in prison plus 30 years
The daughter of Joaquín & # 39; El Chapo & # 39; Guzmán showed her model line at a trade fair in Mexico with accessories handmade by prisoners from the first prison he escaped.
Alejandrina Guzmán Salazar has officially introduced Chapo 701 to the market leaders at the Intermoda 2019 trade show that began Tuesday in Guadalajara, just one day before El Chapo was sentenced to life in prison plus 30 years in a Brooklyn court.
Although she was absent at the expo that runs until Friday, she did make sure to mark a list of items made by a group of prisoners in the Puente Grande Federal Prison.
El Chapo fled famously from prison after a prison guard left him in 2001.
He then jumped into a laundry cart and was rolled out the front door by a prison maintenance officer.
The daughter of Joaquín & # 39; El Chapo & # 39; Guzmán showed her model line at a trade show in Mexico
The Chapo 701 model line also features belts, wallets and bracelets, handmade by prisoners in prison. El Chapo escapes from 2001
Some Chapo 701 accessories were made by prisoners in the Puente Grande Federal Prison, the same that El Chapo escaped in 2001. Pictured above is a prisoner working on a belt
A video posted on the fashion line's Facebook account showed how different prisoners worked on wallets, belts and bracelets in a shop within the maximum security facility in the western state of Jalisco.
A model line unveiled by El Chapo & # 39; s daughter was introduced Tuesday at a trade fair in Guadalajara, Mexico
A camouflaged hoodie contains a print of El Chapo & # 39; s parable
In April, when El Chapo celebrated his birthday behind a prison cell in New York City, Guzmán Salazar on Twitter promised to remain committed to the model line, suitable for both men and women, that would help rehabilitate the detained population .
The profit from the sale of merchandise also goes to a detoxification program for drug abuse.
& # 39; I do it for those who work from Puente Grande, for those who get addicted to an addiction & # 39 ;, she wrote.
Prices for Chapo 701 ranged between $ 36 and nearly $ 800. Items have been available on the fashion line's website since May
A bracelet is one of the many accessories handmade by prisoners in a Mexican prison that El Chapo escaped
A prisoner is working on a wallet that is part of the model line made by El Chapo's daughter
Prices for Chapo 701 vary between $ 36 and nearly $ 800.
A limited-edition belt made by the prisoners sells for $ 788. There is also a blazer, similar to the many El Chapo that you wear, which is sold for $ 446.
Products such as denim, boots, ties, t-shirts, hats, sweaters, jackets and shirts have been available since May on www.elchapoguzman.com.
Alejandrina Guzmán Salazar unveiled her clothing line the day before her father, El Chapo, received a life sentence and 30 years in prison
The fashion label, Chapo 701, honors El Chapo and its place on the Forbes billionaire list of 2009
Prisoners from a Jalisco, Mexico, prison where El Chapo escaped one, are now part of the workers who make part of the items sold by the daughter of the drug queen
Company spokesperson, Gilberto de Anda, told Mexican El Financiero that the model line also offered sales licenses to traders who wanted to wear Chapo 701 clothing and accessories.
Guzmán Salazar, one of the 13 children of El Chapo, chose the name of the line, Chapo 701, to honor her father and his place on the 2009 Forbes billionaire list.
At that time, Forbes estimated the net worth of El Chapo at $ 1 billion, but federal prosecutors claiming the verdict found that the former leader of the Sinaloa cartel earned $ 12.6 billion by selling cocaine, marijuana and heroin in the United States during its 25 years at the helm of the international criminal enterprise.
Guzmán was convicted in February after a lengthy public fiasco of a lawsuit in which the Brooklyn Bridge was sometimes closed to be taken to the courthouse.
The evidence showed that the Sinaloa cartel, by order of Guzmán, was responsible for smuggling mountains of cocaine and other drugs into the United States during its 25-year rule, said prosecutors in court documents re-covering the trial.
They also said that his & # 39; army of sicarios & # 39; had the task of kidnapping, torturing and killing someone who stood in his way.
The daughter of Joaquín & # 39; El Chapo & # 39; Guzmán (photo) launched a model line with his name
Prisoners in the Puente Grande Federal Prison were hired to work on a fashion line that debuted by El Chapo's daughter, who decided to donate the proceeds to detainees in the facility and to a detox program for addictive drugs.
Company spokesman Gilberto de Anda told Mexican outlet El Financiero that the model line also offered sales licenses to traders who wanted to wear Chapo 701 clothing and accessories
The profit for the sale of merchandise goes to the detoxification program for drug abuse in Mexico
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