MLB’s new location for its All-Star game is steeped in its own history of discrimination

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Jerry Oppenheimer is a bestselling biographer of the Clintons, Kennedys and other iconic families. He recently covered the recall of California Governor Gavin Newsom for DailyMail.com

Moving the All-Star Game from a suburb of Atlanta to a stadium in Denver may have gone off the frying pan into the fire in the controversial case of the cancellation culture.

MLB sparked a firestorm last Friday – with the support of President Joe Biden – when it announced it would move America’s biggest game alongside the World Series because it disagreed with a new Georgia voting bill that liberal critics say will help Republicans and harm minorities.

But the new location, Coors Field, in Denver, has its own dark cloud of controversy and could cause even more trouble.

The MLB decision-makers seemed to have forgotten that Denver’s Coors Field was named after Coors Brewing Company, which was accused of hiring discrimination and other questionable practices for more than a decade beginning in the 1970s.

MLB has pulled its All-Star Game out of Georgia due to its new voting bill, but the reported new location, Coors Field, in Denver (pictured) has its own dark cloud of controversy and could cause even more trouble.

MLB has pulled its All-Star Game out of Georgia due to its new voting bill, but the reported new location, Coors Field, in Denver (pictured) has its own dark cloud of controversy and could cause even more trouble.

Coors Field is named after the Coors Brewing Company, which has been accused of discrimination in hiring and other questionable practices for more than a decade.  Depicted are protesters in 1975

Coors Field is named after the Coors Brewing Company, which has been accused of discrimination in hiring and other questionable practices for more than a decade.  Depicted are protesters in 1975

Coors Field is named after the Coors Brewing Company, which has been accused of discrimination in hiring and other questionable practices for more than a decade. Depicted are protesters in 1975

The allegations sparked protests and boycotts against Coors for years, resulting in a headline that noted, “When A Beer Can Signaled Your Politics.”

In September 1975, in a lawsuit filed by the Equal Employment Opportunities Commission in federal court, the government accused the company of “ willfully doing unlawful work ” for a decade by discriminating in hiring and promoting black people, Mexican-Americans and women – all in violation of the Civil Rights Act of 1964.

Ironically, the lawsuit against Coors, headquartered in Golden, Colorado, was then headed by Joseph Coors, who appeared before the Senate Committee on Commerce a few days earlier to confirm hearings over President Gerald Ford’s nomination to the Corporation for Public. Broadcasting.

Last week, Biden joined the tsunami of calls from liberal groups to move the July 13 game from the Atlanta Braves stadium, Truist Park, over the voting bill that critics say would have a major negative impact on black voters.

Yesterday, ESPN reported that Coors Field would be the game’s new location, and other news outlets followed.

Two brothers, Joseph and William Coors, ruled the beer business for a long time and were known for their ultra-conservative views, anti-union policies, and as a result, consistently attracted the ire of civil rights groups and minorities.

William, saying his brother was “somewhat right about Attila the Hun,” always maintained that America was a land of opportunity for legal and illegal immigrants.

But he called the illegal immigrants coming from Mexico “ wetbacks ” crossing the Rio Grande River, and he once stated in a speech to black business owners that blacks lacked “ intellectual capacity, ” according to a report in the paper at the time. Rocky Mountain News. .

Coors executives from left Robert Rechholtz, Joseph Coors and William Coors announce that their company will build a new factory in Virginia in 1985.  Two brothers, Joseph and William Coors, ruled the beer business for a long time and were known for their ultra-conservative, anti-union policies, and as a result they consistently attracted the ire of civil rights groups and minorities

Coors executives from left Robert Rechholtz, Joseph Coors and William Coors announce that their company will build a new factory in Virginia in 1985.  Two brothers, Joseph and William Coors, ruled the beer business for a long time and were known for their ultra-conservative, anti-union policies, and as a result they consistently attracted the ire of civil rights groups and minorities

Coors executives from left Robert Rechholtz, Joseph Coors and William Coors announce that their company will build a new factory in Virginia in 1985. Two brothers, Joseph and William Coors, ruled the beer business for a long time and were known for their ultra-conservative, anti-union policies, and as a result they consistently attracted the ire of civil rights groups and minorities

Coors allegedly discriminated against in hiring and promoting black people, Mexican-Americans, and women - all in violation of the Civil Rights Act of 1964

Coors allegedly discriminated against in hiring and promoting black people, Mexican-Americans, and women - all in violation of the Civil Rights Act of 1964

Coors allegedly discriminated against in hiring and promoting black people, Mexican-Americans, and women – all in violation of the Civil Rights Act of 1964

It caused a furor and blacks called for a boycott of Coors beer in Los Angeles, with 500 Southern California liquor stores joining it.

William Coors apologized the next day, but sued the newspaper for libel, saying his words were distorted. The suit was later dropped.

Governor Brian Kemp hosted a press conference at the Georgia State Capitol in Atlanta after MLB announced the All Star Game would no longer be held in the city due to recent voting laws

Governor Brian Kemp hosted a press conference at the Georgia State Capitol in Atlanta after MLB announced the All Star Game would no longer be held in the city due to recent voting laws

Governor Brian Kemp hosted a press conference at the Georgia State Capitol in Atlanta after MLB announced the All Star Game would no longer be held in the city due to recent voting laws

As a result of that boycott, Coors soon announced that it would hire blacks and Hispanics and invest in minority businesses.

Gays were also a target of Coors management, and for years gay and lesbian bars boycotted Coors beer.

One reason was that Coors allegedly used lie detector tests to detect gay workers, resulting in a strike of the company’s brewery employees in 1977. The gay battle against Coors continued under Ronald Reagan’s presidency.

The AFL-CIO also declared a boycott that lasted ten years, causing Coors to lose business. The boycott gained momentum when black, Spanish, gay and feminist groups joined them.

By the 1980s, two of Joseph Coors’ image-conscious, conciliatory sons took over, the boycotts ended, and the business thrived.

William Coors died in 2018 at the age of 102. Joseph Coors died in 2003 at the age of 85.

But the question today, in the era of cancellation culture, is whether Coors Field, home of the Colorado Rockies, will keep $ 300 million as the venue for this year’s All Star Game, or will the Coors Brewing Company name it in the nineties stir the dark. memories and more controversy.

Former President Barack Obama praised Major League Baseball for his decision to pull his All-Star Game out of Georgia due to new state voting law

Former President Barack Obama praised Major League Baseball for his decision to pull his All-Star Game out of Georgia due to new state voting law

Former President Barack Obama praised Major League Baseball for his decision to pull his All-Star Game out of Georgia due to new state voting law

Trump's statement calling for a boycott of baseball was posted on Twitter by the RSBN network

Trump's statement calling for a boycott of baseball was posted on Twitter by the RSBN network

Trump’s statement calling for a boycott of baseball was posted on Twitter by the RSBN network

Former President Barack Obama praised Major League Baseball for his decision to pull its All-Star Game out of Georgia over the state’s new voting law, while Republican Governor Brian Kemp condemned the league for “ caving to fear and lies. ”

“Congratulations to @MLB for taking a stand for the right to vote for all citizens,” Obama tweeted Saturday morning.

“There is no better way for America’s pastime to honor the great Hank Aaron, who has always set an example.”

Obama’s response to MLB’s decision is in stark contrast to former President Donald Trump, who has called on supporters to boycott baseball, while Kemp and Tucker Carlson are ditching the culture.

Kemp has insisted that opponents have incorrectly characterized what the law does, but Republican lawmakers have largely pushed through the changes in response to false allegations of fraud in the 2020 election by former President Donald Trump and his supporters.

Trump lashed out at opponents of the law in a statement on Friday.

Baseball is already losing a lot of fans, and now they are leaving Atlanta with their All-Star Game because they fear the radical left Democrats who do not want voter ID, which is badly needed, to have anything to do with our election. , ‘Trump said.

“Boycott baseball and all the awakened companies that interfere in free and fair elections. Do you listen to Coca-Cola, Delta and all! ‘