- Brendan Babcock was checking a brew bin at Back Channel Brewing Co. when a stream of beer hit him in the chest.
- The man was thrown to the ground before climbing up, desperately trying to plug the leak.
- The brewery took advantage of the viral moment to announce its 6.5 percent IPA, aptly named ‘Blow Back.’
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A Minnesota brewery worker got a surprise when a stream of beer shot out of a brewery container, sending him flying backwards.
Brendan Babcock, an employee at Back Channel Brewing Co., was checking a brewery container on Jan. 23 when beer suddenly came out of the tank valve.
The current threw him backwards, sending him to the ground, where he landed on his back.
Babcock jumped to his feet and hurried back to the container. He tried to plug the leak as beer spluttered out of the hole, spraying everywhere.
As he struggled, another employee rushed to help, ducking to avoid the rain of beer.
Brendan Babcock, an employee at Back Channel Brewing Company in Spring Lake, Minnesota, was shocked when beer exploded from a brewery container.
Babcock was seen checking the container on surveillance video. Suddenly, a stream of pale ale exploded from the container and hit him in the chest.
The force threw the man backwards, sending him to the ground where he landed on his back.
Babcock jumped again and ran towards the brewery container to try to close the leak. As he struggled, another employee rushed to help him.
As the video racked up millions of views online, they took advantage of its virality to advertise the drink: a 6.5 percent New England IPA called ‘Blow Back.’
Back Channel Brewing confirmed that Babcock was not injured in the incident.
The moment was captured on video and posted to the brewery’s Instagram account on February 10.
It quickly racked up millions of views, and the company took advantage of its viral moment to advertise the beer: a 6.5 percent New England IPA, aptly named ‘Blow Back.’
“The best beer of the weekend is now available,” the brewery wrote, adding: “It’s limited,” with a wink on its face.
Babcock took the humiliating moment in stride and left her own comment below the post.
“I had to take a look at how good the beer tasted,” he joked.
Back Channel Brewing Co. is located in Spring Park, a town located on the shores of Lake Minnetonka.
The brewery bills itself as a “family-friendly taproom experience” and regularly hosts food trucks and live music events.