Mercedes unveils an Avatar-inspired concept car that moves sideways and responds to the touch of a driver
Mercedes Benz uses equal parts star power and sustainable energy as fuel for its latest show-concept car, the Vizion AVTR.
In a keynote speech at the Consumer Electronics Show in Las Vegas on Monday, Daimler-Benz unrolled its bizarre new electric concept car inspired by the blockbuster Avatar.
To help translate the idea behind the design of the car, Daimler-Benz enlisted the help of the film director, James Cameron.
Cameron, working on a sequel to the original film, first released more than ten years ago in 2009, took the opportunity to emphasize Avatar’s supporting message of sustainability and how it found its way to the vehicle.
Daimler announces the world premiere of the Mercedes-Benz Vision AVTR concept car on the Daimler Keynote along with a taste of the new Avatar 2 movie (background image)
Ola Kallenius, Chairman of the Board of Directors of Daimler AG and Head of Mercedes-Benz Cars, speaks alongside the Mercedes-Benz Vision AVTR concept car during a keynote speech at CES 2020
“I was sitting at this car, at the control interface and it just felt alive, it’s breathing, it’s just organic,” Cameron said.
The all-electric car, a sleek and futuristic-looking sedan, can travel autonomously and can even use its unique wheel design to slide aside using “bionic valves” modeled on the scales of a reptile.
The so-called valves all allow front and rear axles in the same or opposite direction and give the VISION AVTR the ability to move about 30 degrees sideways, in a kind of “scratching motion” that also gives the concept vehicle an animal – such as exterior.
The car even extracts some of its functional clues from the film franchise, using what the company calls “biometric connection.”
The Mercedes-Benz Vision AVTR concept car, inspired by the Avatar films, is shown after a unveiling at a Daimler keynote address during the 2020 CES in Las Vegas
The Mercedes-Benz Vision AVTR concept car has “bionic flaps” that are modeled on the scales of a reptile
Drivers activate the car, without steering wheel, by placing their hand on a central control unit – an action designed to emulate an iconic detail from the Avatar movies.
‘The [interior] comes to life and the vehicle recognizes the driver by his or her heartbeat and breathing, “says Daimler.
By lifting the hand, a menu selection is projected onto the palm, allowing the passenger to choose between different functions.
For example, real-time 3D images can be used to explore the fictional world of Pandora from different perspectives. A display module in the dashboard provides a visual connection between passengers and the outside world.
Film director James Cameron, second from the right, who directed films such as Avatar, talks about the Mercedes-Benz Vision AVTR concept car on the Daimler Keynote
Director James Cameron and Ola Kallenius, Chairman of the Board of Directors of Daimler AG and Mercedes-Benz AG, stand at the concept car Mercedes-Benz Vision AVTR, inspired by the Avatar films
The Vision AVTR also embodies the themes of the Avatar movies by using a new organic battery that does not use rare earth metals
The materials of the battery are also compostable and fully recyclable, which helps to prevent dependence on fossil fuels.
Although the concept car will probably never see the road, Cameron said it is not the product that matters, it is what the car stands for.
“I was a little disappointed to find that I can’t order one, but apparently we are far from it,” Cameron told the audience.
“Do you want to pursue a future where such cars are possible or do you want to be a bad steward? … You must start with the gesture, you must start with the idea. “