- The sponsorship agreement will allow Ligue 1 to earn $65 million over the life of the contract.
- The name of the league will change from Ligue 1 Uber Eats to Ligue 1 McDonalds
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McDonald’s will take over as sponsor of French football’s top division after agreeing a three-year deal with Ligue 1.
The fast food chain will succeed Uber Eats as the main sponsor of the French league thanks to an agreement valued at 65 million dollars (60 million euros), according to the newspaper L’Equipe and RMC Sport.
McDonald’s reportedly proposed paying around €20 million per season starting next season.
Uber Eats currently pays €15 million per season as part of its sponsorship deal.
The name of the league will change from Ligue 1 Uber Eats to Ligue 1 McDonald’s.
French Ligue 1 will have a new sponsor for the next three seasons
Ligue 1 will change its sponsor from Uber Eats to global fast foot giant McDonald’s
The league said in a statement to the AP that it is in “active discussions regarding the name of Ligue 1 for future seasons,” but declined to comment on the rumors.
He added that “it will be communicated once the decisions have been finalized and validated by our governing bodies.”
McDonald’s declined to comment on the reported settlement and the amounts involved.
“As an active partner of amateur sport, and in particular football, we are especially interested in learning about opportunities to support French sport,” stated the Chicago company.
Hours after the news of the new sponsorship, Ligue 1’s biggest team, PSG, recorded a 2-1 Champions League victory against La Liga’s Real Sociedad.
The victory moved PSG from the round of 16 to the quarterfinals of the Champions League for the first time since the 2020-2021 season.
