Levis stands the test of time to be named the most iconic fashion item in history as the survey shows the British shun fast fashion for classic styles
- Voted No. 1, Levi’s 501 jeans are still popular since 1873
- UGG boots voted most iconic shoes, while Ray-Ban Wayfarers came in 10th place
- The survey found that more than one in ten has searched long and high for even ten years or more for that one mythical item that will complete their wardrobe
Britons have had their say on the most iconic fashion items of all time and the Levi’s 501 jeans have come out on top.
The denim base fabric has been produced since 1873 and is popular to this day.
Second place went to the ’60s defining Mary Quant style miniskirt, while Levi’s denim jackets, UGG boots and Fred Perry polo shirts rounded out the top five.
Other items that came out included Barbour wax coats, Ray-Ban Wayfarers, and Hunter wellies.
Louis Vuitton luggage arrived at 7 am, while Burberry’s trench coat and defy scarf arrived at 11 and 12 respectively.
Brits have chosen the Levi 501 jeans as the most iconic fashion item. The jeans beat other popular accessories, including UGG boots, Burberry scarves and Ralph Lauren polo shirts
Crocs came in at 3 p.m. in a poll of 2,000 people asked about iconic fashion items
Thomas Berry, director of sustainable business at Farfetch, who commissioned the study as part of his commitment to raising awareness of sustainable fashion, said: “ Now more than ever, customers are interested in making informed purchases that will stand the test of time.
THE TOP 10 MOST ICONIC FASHION ARTICLES OF ALL TIME
1. Levi’s 501s
2. Mary Quant mini dress
3. Levi’s denim jacket
4. Ugg boots
5. Fred Perry polo shirts
6. Barbour wax coats
7. Louis Vuitton luggage / bags
8. Polo Ralph Lauren shirts
9. Nike Air Max
10. Ray-Ban Wayfarers
‘From second-hand denim to iconic designer pieces, customers are willing to look for and invest in pieces that are conscious, durable and also timeless, regardless of trends.’
One-fifth of those surveyed named Christian Louboutin’s famous red-soled shoes.
Although in terms of memorability, the stylish designer shoe came only one place above the gardener’s favorite: Crocs.
The survey of 2,000 adults in the UK also found that 13% of adults have ever owned a classic Ralph Lauren polo shirt and worn one in six iconic Nike Air Max sneakers.
The survey also found that nearly a fifth of those surveyed cited Christian Louboutin’s popular red bottom shoes as an iconic statement.
Half of those surveyed would still wear one of these momentous trends from days gone by, and three in ten have hunted at a charity or vintage store to find a specific item of clothing.
Many of the items on the list were handed over to Brits, who didn’t quite realize what they had, as three out of ten threw out items given to them by elderly relatives, only to regret it later.
But just under six in 10 (57%) adults now say they prefer less quality items in their wardrobe than many cheap items that don’t last as long.
Ray-Ban’s most popular model, Wayfarers, came in at number 10 on a list of iconic items
Taking fourth place, UGGs became known as the unisex boot of choice for Hollywood stars including Cameron Diaz and Leonardo DiCaprio, and also featured on Sex and the City
The average Briton spends around three hours and £ 30 a month in charity or vintage clothing stores, and a third actively enjoys ‘the hunt’ to find the perfect piece of clothing.
Meanwhile, one-tenth of people have spent a DECADE or more searching for that one mythical item that will complete their wardrobe.
And 78% agree that fashion is cyclical, and what was once trendy will become trendy again in the future.
Despite the desire for more sustainable clothing, only 8 percent of Britons say they ‘always’ shop sustainably, although 36 percent succeed ‘sometimes’.
The survey, conducted through OnePoll, also found that 45 percent generally buy less clothing to reduce their carbon footprint, while 21 percent buy from stores with good green credentials.
And another four in ten are sure to free up space from their wardrobe by giving away old clothes before buying something new.