Loomer’s ties to Trump’s 2020 campaign appeared to run deeper than a simple endorsement. Mediaite reported at the time the Trump campaign was using Loomer’s email list to solicit donations, and a Trump campaign fundraising email sent in January 2020 from ‘2020 Illoominate Media,’ a media company owned by Loomer.
Loomer also ran for Congress again in 2022 in a different Florida district, this time without Trump’s endorsement, but failed to win her Republican primary.
In April 2023, the The New York Times reported Trump had tried to hire Loomer to join his re-election campaign team, but the idea was scrapped after outrage from some of the former president’s biggest supporters. Several months after the New York Times article was published, Loomer posted a video of herself with Trump at X, with the caption: “The best president ever. I love him so much.” Trump reciprocatedCalling Loomer “fantastic” and “very special,” adding, “You are a very stubborn woman, I have to tell you that. And I like that, in my opinion.”
Not everyone in Trump world hates her. In October, Trump campaign senior adviser Jason Miller appeared on Loomer’s show Rumbleand told her, “I love what you’re doing.” Trump campaign adviser Alex Bruesewitz also praised Loomer, writing in X: “Laura is a great journalist and a great American.”
In November, Donald Trump Jr. said he would “love to see” Loomer appointed as his father’s press secretary “just to watch Washington blow up.” Loomer responded by saying she would “gladly accept” and that “no one will fight harder for President Trump than I will or defend him against the Fake News Media.”
A few months later, Loomer traveled on Trump’s plane When she visited Iowa on a campaign stop in early January, her ties to Trump didn’t stop her conspiracy-laden posts: While there, she claimed the attack on the Capitol was an “inside job” and wrote on X: “I personally think J6 should be a national holiday where we celebrate the bravery of American patriots who protested a stolen election.”
Trump’s support for Loomer is well documented, including by Loomer herself. The official Trump campaign website has shared articles from Loomer’s own site on multiple occasions, including several articles attacking the judges overseeing Trump’s various criminal trials. When Loomer posted a video of herself harassing Florida Gov. Ron DeSantis, Trump’s campaign rival, the former president shared it. He shares much of what she writes, including her false claim that she obtained a copy of Harris’s birth certificate that does not say the vice president is American or black. “Kamala Harris is NOT black and never has been,” Loomer wrote in a post on Truth Social, which Trump shared on the platform.
“Every time President Trump sees me, he always says, ‘You’re so smart. I love your site. You’re so smart. I love your articles… I read your website every day,’” Loomer said on her podcast Loomer Unleashed.
Unlike many other far-right figures in Trump’s orbit, Loomer doesn’t appear to be playing politics. She doesn’t express her hatred in coded language to appear more mainstream, and while this has led to her being ostracized by many right-wing figures, Trump has remained loyal.
“It was very much a joke among the far right, who found her antics embarrassing and over-the-top,” Joan Donovan, an assistant professor of journalism and emerging media studies at Boston University, tells WIRED. This is exactly what Trump wants, Donovan says: “She’s willing to say what she doesn’t say out loud. She’s known for the kind of incendiary, bigoted rhetoric that political strategists say would sink Trump’s chances of winning.”
