She was accused of heavily editing the latest promo for a SKIMS commercial earlier this week.
But on Friday, Kim Kardashian seemed to clear up any controversy when she proudly showed off the latest billboard campaign for her underwear range, which showcased the ad’s allegedly altered image.
Claims that her commercial had been manipulated went viral this week after a TikTok user posted the footage captioned “Who approved this edit?” and pointed out that Kim’s finger “completely deforms” when she touches her underwear.
A SKIMS spokesperson later said the video ad was “pulled” and they apologized “for any inconvenience this may have caused Kim and our customers.”
Challenging: Kim Kardashian shares latest SKIMS billboard after Photoshop video went viral earlier this week, clearly showing it was distorted (which was attributed to an editing error)
The video in question – viewed more than 24 million times on TikTok – clearly shows Kim’s finger becoming distorted in length as she reaches for her hip, pulls on her underwear and snaps it back.
A representative for the reality star attributed the snafu to an “error” in the editing process, saying: “The Skims commercial that aired last week featuring the Fits Everybody collection was initially flawed due to the video lost its quality during the upload process.’
The SKIMS statement added: “Immediately after it was noticed by the team, the video was taken down and the glitch-free version was uploaded and remained on the air for the rest of the time. We apologize for the inconvenience this has caused Kim and our customers.”
Response: A representative of Kim attributed the distorted image to an ‘error’ in the editing process
Oops: A TikTok user pointed out this snafu in the latest SKIMS commercial this week
Billboard: The reality star proudly showed the latest SKIMS campaign on Friday
No room for mistakes! The huge artwork of the campaign featured Kim in her shapewear
Dazzling: The creator of SKIMS was definitely hard to miss in the latest campaign
Viral: This TikTok user pointed out that Kim’s finger appeared distorted in the latest promo latest
The TikTok video was inundated with comments such as “editing failed after editing failed…you’d think they’d do better or stop editing for no reason, but no”
Kim brushed off the controversy and also kept the promo wheels spinning when she posted a series of snaps and video of a SKIMS-customized Lamborghini Urus.
“Okay guys, look at my new Lambo Urus, it’s the SKIMS you’ve got, this is all the cozy fabric for SKIMS,” she said in the video, which appeared to be parked at her home.
Unstoppable: Kim also kept the promo wheels spinning when she posted a series of snaps and video of a SKIMS modified Lamborghini Urus
Kim continued: ‘Look, I match the car, how cute and comfortable is this?! Isn’t this the cutest thing ever? Oh my God.’
The modified vehicle appeared to be parked in the driveway of Kim’s Hidden Hills mansion while the reality star filmed the fuzzy interior for fans.
She also donned a matching outfit as she posed for a slew of Instagram snaps, looking typically stunning sitting in the luxury car.
Fluffy: At one point, Kim – who is currently divorcing estranged husband Kanye West – was seen with her taut stomach laying back over the SKIMS Lambo
Pimp my ride: The modified vehicle appeared to be parked in the driveway of Kim’s Hidden Hills mansion, as the reality star filmed the fuzzy interior for fans
At one point, Kim – who is currently divorcing her estranged husband Kanye West – was seen with her taut stomach laying back over the SKIMS Lambo.
She captioned the post: ‘A new ride with all @skims cozy fabric! We are coming soon with new Cozy styles! Get cozy in 6 colors and sizes XXS-5X on Monday 6:14 a.m. at 9:00 a.m. PT on SKIMS.COM and join the early access waitlist now.”
SKIMS, which sells shapewear, underwear, loungewear and pajamas, was launched by Kim in 2019.
Matching: She also wore a matching outfit as she posed for a slew of Instagram snaps, looking quintessentially gorgeous sitting in the luxury car
Fluffmobiel: the car even had a steering wheel cover made of SKIMS cozy material
Laid-back beauty: Kim looked stunning posing in the backseat of the modified vehicle
In an interview with Vogue, Kim says she was forced to start the company to offer consumers more shapewear options.
“In general, I just wanted to give people options when dressing,” she said.
“From innovative shapewear you can wear every day to the most comfortable underwear that molds perfectly to your body – I wanted to create a brand you can rely on as a real solution to how people dress today.”
Flawless: The KUWTK star shone in her cozy all-white ensemble
Life in the fast line: Kim continues her SKIMS promo after the final episode of KUWTK aired last night on E!
‘It was especially important that we were inclusive of sizes and offered a range of colours.’
It was through her own experience making shapewear that Kim realized the business potential.
“I used to cut and sew different types of shapewear together to create the silhouette I wanted, because I could never find the shape I was looking for.”
“Other brands would flatten my curves, squeeze my skin, or roll down. I would also paint pieces with tea bags to match my skin tone, because there was such a limited range of colors on the market.”
Nice: the star posted this series of new SKIMS shots for her fans on Friday