Kendall Jenner landed a big modeling gig this week.
On Monday morning it was announced that the 29-year-old supermodel is the face of Tory Burch’s new campaign for the fragrance Sublime.
The Keeping Up With The Kardashians veteran showed off her skin in nude lingerie underneath a gold fishnet dress for the photo shoot.
In the commercial, she is seen on a set posing sideways in a flirty outfit; she is also seen walking confidently on set.
“Confident, sensual and strong. My new favorite fragrance #ToryBurchSublime,” reads the video’s caption.
Kendall’s fans were thrilled with the clip, calling her “beautiful” and “iconic.”
Kendall Jenner landed a big modeling gig this week. On Monday morning it was announced that the 29-year-old supermodel is the face of Tory Burch’s new campaign for the fragrance Sublime.
The Keeping Up With The Kardashians veteran showed off her body in nude lingerie underneath a gold fishnet dress for the photo shoot.
“The sublime is beautiful, it’s sexy and it exudes confidence,” Jenner said in a statement.
“I love what Tory does and what she stands for. I want to align myself with designers that really fit me, and this felt natural and organic to me.”
And the designer talked about Kendall.
“Kendall has a quiet power,” Burch continued in the statement.
“She knows who she is and she’s not afraid. She’s an entrepreneur and a role model for a lot of people, and that was important to me.”
The new fragrance called Sublime features rose, osmanthus flower, earthy vetiver and bright mandarin, according to a press release.
It will also be ‘based on notes of ivy, patchouli and magnolia’.
Jenner stars in a creative campaign shot by Mert Alas and Marcus Piggott. She is seen holding an oversized sculptural version of the Sublime bottle.
Designed by Malin Ericson, the curvy vessel is an abstract take on Tory’s signature Double T design, topped with a silver lid and a playful off-center logo.
The campaign also includes a video featuring original music by London-based artist Bakar, covering Edwyn Collins’ 1994 song A Girl Like You.
In the commercial, she is seen on a set as she poses sideways in a flirty outfit; she is also seen walking confidently on set.
“Confident, sensual and strong. My new favorite fragrance #ToryBurchSublime,” read the caption of the video. Kendall’s fans were delighted with the video, calling her “beautiful” and “iconic.”
Burch has always been “intrigued” by Jenner’s “quiet power.”
The 58-year-old fashion designer explained why she chose The Kardashians star to be the first face of her brand.
She told ELLE.com: ‘I spent a lot of time thinking about working with Kendall Jenner. We’ve never had a face. There’s something I really love about her.
“A long time ago, we worked together on a film and I was intrigued by her. She has a quiet power that I find interesting. She’s fearless. She’s a businesswoman with great family values and work ethic.”
Burch plans to launch refills next year because she believes the bottle is so attractive that people will want to keep it on display.
“Sublime is beautiful, it’s sexy, it’s confident,” Jenner said in a statement. “I love what Tory does and what she stands for. I want to align myself with designers that I feel really fit for, and this felt natural and organic to me.”
She said of the design: ‘The bottle is meant to last. I wanted something you could keep forever, and that’s why it feels so heavy; I wanted it to be a beautiful, artistic item you could put on your vanity. (The design) was inspired by the Guggenheim, taking an abstraction of the T’s (in our logo).’
Burch continued: “I worked with Malin Ericson and we worked through a lot of different iterations. There was a purity to it that I loved, and we put the (unbalanced) logo in as a representation that things aren’t where they used to be and they’re not as simple. It’s about reinvention, evolution and innovation.”
The designer loves the scent so much that she uses it herself.
When asked about her thought process for choosing a perfume, she said: “It’s quite last minute, and just as I’m walking out the door. But I like to wear a fragrance. It’s a ritual for me. There’s one of our Middle Eastern fragrances that’s an oud that I love, but now I’m also loving Sublime. I’ve given a couple of bottles to my sons’ girlfriends; they’re obsessed with it and say it’s addictive. I love that.”
And the designer spoke about Kendall. “Kendall has a quiet power,” Burch continued in the statement. “She knows who she is and she’s fearless. She’s a go-getter and a role model for so many people, and that was important to me.”
The new fragrance called Sublime features rose, osmanthus flower, earthy vetiver and bright mandarin, according to a press release.
It will also be “based on notes of ivy, patchouli and magnolia.” Jenner stars in a creative campaign photographed by Mert Alas and Marcus Piggott
Jenner models all the time despite speaking out about the industry’s drawbacks last month.
Kylie Jenner’s sister has said she thinks modelling can be a “very lonely” existence.
Here she was seen in the announcement trailer.
The star is one of the best-known and highest-paid models in the world, but Kendall insists her career has been more challenging than some people might imagine.
The brunette beauty told Emma Chamberlain’s Anything Goes podcast: “I’m not going to sit here and say I’ve had the hardest journey. I think I’ve been extremely lucky.
“But I’ve also had to face my own challenges, whether it’s being overworked or not getting a job that I would have really loved to get.”
Kendall even confessed to “crying herself to sleep” at night amid her struggles.
The reality star shared: ‘I feel so lonely.
‘I’ve had some really dark nights where I’ve been in random cities and hysterically cried myself to sleep because I haven’t been home in three months and I’ve been pretty much alone the whole time.’
Despite her fame and success, Kendall has repeatedly questioned whether the sacrifices she’s made have really been worth it.
She said: ‘There have been many specific moments where I’ve asked myself: ‘What is going on? Is all this worth it?’
Meanwhile, Kendall previously admitted that she has been dealing with anxiety issues since she was a child.
But the catwalk star also said she now feels more “stable” and “hopeful” about her career.
Kendall, who launched her own drinks brand, 818 Tequila, in 2021, told Vogue magazine: ‘I don’t see why I shouldn’t be honest about it.
“Right now, I feel very stable and hopeful in my career, but I’ve had a rough two months. I haven’t been myself and my friends can tell. I’m sadder than usual. I’m much more anxious than usual.”