iPhone X-pensive: how Apple gets off the hook every year for its flashy phones

It is known that Apple charges a premium for its products, but it astonished minds when it launched the $ 1,000 iPhone X last year. That is, until he launched the $ 1,099 iPhone Xs Max

It is known that Apple has claimed a premium for its products, but has left astonished users worldwide when he launched the $ 1,000 iPhone X last year.

Apparently, that price was not too much for Apple fans, however, as the firm upped the ante with this year's premium model, the iPhone Xs Max.

The iPhone Xs Max has a starting price of $ 1,099 and costs $ 1,499 for the model with 512 gigabytes of storage.

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It is known that Apple charges a premium for its products, but it astonished minds when it launched the $ 1,000 iPhone X last year. That is, until he launched the $ 1,099 iPhone Xs Max

It is known that Apple charges a premium for its products, but it astonished minds when it launched the $ 1,000 iPhone X last year. That is, until he launched the $ 1,099 iPhone Xs Max

IPHONE XS MAX SPECS

Screen: 6.5-inch OLED screen

Cost: from $ 1,099 (£ 1,099)

Shipments: September 21

Battery life: 1.5 hours more than the iPhone X

Cameras: double 12MP rear-facing, double 7MP facing forward

Developed by: A12 Bionic chip

Memory: 64 GB, 256 GB or 512 GB

Colors: gold, silver and space gray

Waterproof classification: up to 2 meters (6.5 feet) deep for several minutes

Improvement of augmented reality tools

It has become the standard rate for Apple to charge more and more for its latest and best iPhone model every year.

But last year's launch was a remarkably large price jump, even for Apple.

The iPhone 7 Plus, the high-end model launched in 2017, started at $ 769. A year later, Apple began selling the iPhone X, which was at the top level of its line, for $ 999.

Typically, Apple increases each subsequent iPhone model by about $ 100 per year, but last year it jumped by $ 230, which was a shock even to Apple's most loyal consumers.

Some have attributed the price jump to the increased cost of smart phone components, such as OLED displays and more advanced chips and sensors, all of which cost more to produce, especially at the scale that Apple needs.

Typically, Apple increases each subsequent iPhone model by around $ 100 per year, but last year it jumped by $ 230, which was a shock even to Apple's most loyal consumers.

Typically, Apple increases each subsequent iPhone model by around $ 100 per year, but last year it jumped by $ 230, which was a shock even to Apple's most loyal consumers.

Typically, Apple increases each subsequent iPhone model by around $ 100 per year, but last year it jumped by $ 230, which was a shock even to Apple's most loyal consumers.

However, with the prices of the components lower than last year, that does not seem to explain why Apple is charging more for its latest line of iPhones.

Instead, it seems that Apple can no longer see how its user base grows by leaps and bounds as it used to, reaching a plateau in developed markets like the US. UU And Europe.

To keep generating steady profits, it has moved to squeeze more money from existing iPhone owners by charging more for their new devices.

All the time, Apple has to make sure it does not alienate price-sensitive consumers, so it continues to offer low-end models in its line.

In 2017, that was the iPhone 8/8 Plus, which maintained approximately the same prices as the previous models, with prices of $ 699 and $ 799, respectively.

The price of an iPhone has skyrocketed over the years. Apple's first-generation iPhone (pictured) was priced at $ 499, while the high-end iPhone Xs Max costs up to $ 1,499

The price of an iPhone has skyrocketed over the years. Apple's first-generation iPhone (pictured) was priced at $ 499, while the high-end iPhone Xs Max costs up to $ 1,499

The price of an iPhone has skyrocketed over the years. Apple's first-generation iPhone (pictured) was priced at $ 499, while the high-end iPhone Xs Max costs up to $ 1,499

Apple introduced an iPhone line with the launch of the iPhone 6 Plus (pictured). With that move, it began to attract consumers who were willing to pay more for a larger device

Apple introduced an iPhone line with the launch of the iPhone 6 Plus (pictured). With that move, it began to attract consumers who were willing to pay more for a larger device

Apple introduced an iPhone line with the launch of the iPhone 6 Plus (pictured). With that move, it began to attract consumers who were willing to pay more for a larger device

This year, he tried to attract all consumers by offering the $ 749 iPhone Xr.

The iPhone Xr is able to keep its price more modest because it has an LCD screen, instead of an OLED screen, among other differences.

Apple introduced an iPhone line with the launch of the iPhone 7 Plus of $ 749 in 2014. With this move, it began to attract consumers who were willing to pay more for a larger device.

"Apple has been intentionally testing the price elasticity of its products in recent years, and what it found is that customers have an appetite for the more expensive iPhones," Wayne Liam, an analyst at IHS Markit, told CNN Tech.

Chinese consumers are especially willing to choose the first-class iPhone model, since the Apple brand is seen as a luxury in the country.

Larger phones also tend to sell better there, so it makes sense that Apple has launched an increasingly larger iPhone this time.

The iPhone Xs Max is Apple's largest smartphone, with a 6.5-inch edge-to-edge display.

The iPhone Xr is able to keep its price more modest because it has an LCD screen, instead of an OLED screen, among other differences. Attracts low-income consumers

The iPhone Xr is able to keep its price more modest because it has an LCD screen, instead of an OLED screen, among other differences. Attracts low-income consumers

The iPhone Xr is able to keep its price more modest because it has an LCD screen, instead of an OLED screen, among other differences. Attracts low-income consumers

If American consumers think they are paying a lot for the iPhone Xs Max of almost $ 1,500 with 512GB, they'd better think again. Buyers in Italy will have to shell out an impressive $ 1,971 for the device

If American consumers think they are paying a lot for the iPhone Xs Max of almost $ 1,500 with 512GB, they'd better think again. Buyers in Italy will have to shell out an impressive $ 1,971 for the device

If American consumers think they are paying a lot for the iPhone Xs Max of almost $ 1,500 with 512GB, they'd better think again. Buyers in Italy will have to shell out an impressive $ 1,971 for the device

"I think the Xs Max in gold is going to be a big seller in China," Avi Greengart, research director of GlobalData, told CNN.

& # 39; The preference is for size, color, usability and a bit of luxury & # 39;

And if the consumers of EE. UU They think that they are paying a penny for the iPhone Xs Max of almost $ 1,500 with 512gb, it would be better to think again.

Consumers living in other parts of the world will be forced to pay even more for the premium device.

For example, in China, Russia and the United Kingdom, the Xs Max model with more storage capacity costs $ 1,860 and more.

That is not the worst, however. Buyers in Italy will have to shell out an impressive $ 1,971 for the iPhone Xs Max that can hold 512 gigs.

iPhone XR vs. iPhone XS vs. XS Max

Screen size:

Display type:

Processor:

Waterproof:

Battery duration:

Fast charge:

Wireless charging:

3D touch screen:

Dual cameras:

Optical zoom:

FaceID:

Weight:

Software:

Price:

Colors:

iPhone XR

6.1 inches

LCD

A12 Bionic

IP67

Up to 15 hours

Yes

Yes

Do not

Do not

Do not

Yes

194g (6.84 oz)

iOS 12

$ 749 (£ 749

Yellow, white, coral, black, blue and red product

iPhone XS

5.8 inches

OLED

A12 Bionic

IP68

Up to 12 hours

Yes

Yes

Yes

12MP double lens

Yes. 2x

Yes

177 g (6.24 oz)

iOS 12

$ 999 (£ 999)

Gold, gray space, silver

iPhone XS Max

6.5 inches

OLED

A12 Bionic

IP68

Up to 13 hours

Yes

Yes

Yes

12MP double lens

Yes. 2x

Yes

208g (7.34 oz)

iOS 12

$ 1099 (£ 1099)

Gold, gray space, silver

.