It is known that Apple has claimed a premium for its products, but has left astonished users worldwide when he launched the $ 1,000 iPhone X last year.
Apparently, that price was not too much for Apple fans, however, as the firm upped the ante with this year's premium model, the iPhone Xs Max.
The iPhone Xs Max has a starting price of $ 1,099 and costs $ 1,499 for the model with 512 gigabytes of storage.
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It is known that Apple charges a premium for its products, but it astonished minds when it launched the $ 1,000 iPhone X last year. That is, until he launched the $ 1,099 iPhone Xs Max
IPHONE XS MAX SPECS
Screen: 6.5-inch OLED screen
Cost: from $ 1,099 (£ 1,099)
Shipments: September 21
Battery life: 1.5 hours more than the iPhone X
Cameras: double 12MP rear-facing, double 7MP facing forward
Developed by: A12 Bionic chip
Memory: 64 GB, 256 GB or 512 GB
Colors: gold, silver and space gray
Waterproof classification: up to 2 meters (6.5 feet) deep for several minutes
Improvement of augmented reality tools
It has become the standard rate for Apple to charge more and more for its latest and best iPhone model every year.
But last year's launch was a remarkably large price jump, even for Apple.
The iPhone 7 Plus, the high-end model launched in 2017, started at $ 769. A year later, Apple began selling the iPhone X, which was at the top level of its line, for $ 999.
Typically, Apple increases each subsequent iPhone model by about $ 100 per year, but last year it jumped by $ 230, which was a shock even to Apple's most loyal consumers.
Some have attributed the price jump to the increased cost of smart phone components, such as OLED displays and more advanced chips and sensors, all of which cost more to produce, especially at the scale that Apple needs.
Typically, Apple increases each subsequent iPhone model by around $ 100 per year, but last year it jumped by $ 230, which was a shock even to Apple's most loyal consumers.
However, with the prices of the components lower than last year, that does not seem to explain why Apple is charging more for its latest line of iPhones.
Instead, it seems that Apple can no longer see how its user base grows by leaps and bounds as it used to, reaching a plateau in developed markets like the US. UU And Europe.
To keep generating steady profits, it has moved to squeeze more money from existing iPhone owners by charging more for their new devices.
All the time, Apple has to make sure it does not alienate price-sensitive consumers, so it continues to offer low-end models in its line.
In 2017, that was the iPhone 8/8 Plus, which maintained approximately the same prices as the previous models, with prices of $ 699 and $ 799, respectively.
The price of an iPhone has skyrocketed over the years. Apple's first-generation iPhone (pictured) was priced at $ 499, while the high-end iPhone Xs Max costs up to $ 1,499
Apple introduced an iPhone line with the launch of the iPhone 6 Plus (pictured). With that move, it began to attract consumers who were willing to pay more for a larger device
This year, he tried to attract all consumers by offering the $ 749 iPhone Xr.
The iPhone Xr is able to keep its price more modest because it has an LCD screen, instead of an OLED screen, among other differences.
Apple introduced an iPhone line with the launch of the iPhone 7 Plus of $ 749 in 2014. With this move, it began to attract consumers who were willing to pay more for a larger device.
"Apple has been intentionally testing the price elasticity of its products in recent years, and what it found is that customers have an appetite for the more expensive iPhones," Wayne Liam, an analyst at IHS Markit, told CNN Tech.
Chinese consumers are especially willing to choose the first-class iPhone model, since the Apple brand is seen as a luxury in the country.
Larger phones also tend to sell better there, so it makes sense that Apple has launched an increasingly larger iPhone this time.
The iPhone Xs Max is Apple's largest smartphone, with a 6.5-inch edge-to-edge display.
The iPhone Xr is able to keep its price more modest because it has an LCD screen, instead of an OLED screen, among other differences. Attracts low-income consumers
If American consumers think they are paying a lot for the iPhone Xs Max of almost $ 1,500 with 512GB, they'd better think again. Buyers in Italy will have to shell out an impressive $ 1,971 for the device
"I think the Xs Max in gold is going to be a big seller in China," Avi Greengart, research director of GlobalData, told CNN.
& # 39; The preference is for size, color, usability and a bit of luxury & # 39;
And if the consumers of EE. UU They think that they are paying a penny for the iPhone Xs Max of almost $ 1,500 with 512gb, it would be better to think again.
Consumers living in other parts of the world will be forced to pay even more for the premium device.
For example, in China, Russia and the United Kingdom, the Xs Max model with more storage capacity costs $ 1,860 and more.
That is not the worst, however. Buyers in Italy will have to shell out an impressive $ 1,971 for the iPhone Xs Max that can hold 512 gigs.
iPhone XR vs. iPhone XS vs. XS Max
3D touch screen:
Up to 15 hours
194g (6.84 oz)
$ 749 (£ 749
Yellow, white, coral, black, blue and red product
Up to 12 hours
12MP double lens
177 g (6.24 oz)
$ 999 (£ 999)
Gold, gray space, silver
iPhone XS Max
Up to 13 hours
12MP double lens
208g (7.34 oz)
$ 1099 (£ 1099)
Gold, gray space, silver