Instagram Launches ‘Live Donations’ That Allow Nonprofits To Raise Money From Followers That Match Their Real-Time Streams
- With the donations, nonprofits can conduct fundraising through Instagram Live
- Users can donate directly in the app during a live stream
- Instagram has also released ‘I Donated’ stickers for posting on Stories
- The feature seems to take advantage of an increase in the use of Instagram Live
A new Instagram feature will marry live streams and fundraisers to help nonprofits raise money and lure a wider audience to the company’s streaming spur, Instagram Live.
“ Live Donations ” as Instagram calls them, allows nonprofits to raise money through a live stream by having users donate money directly to a nonprofit in the app.
To use Live Donations, users can tap or swipe right on a camera icon in the top left of the video feed. To donate, users select ‘Live’ at the bottom of their screen and then ‘Fundraiser’. From here, they can choose a nonprofit to support.
Live Donations (photo) allow users to donate directly to their favorite nonprofit in an Instagram Live feed
Broadcasters can see how many people are supporting their fundraiser and how much money is being raised in real time according to Instagram.
They can also see an overview of donors and individual contributions and can ‘thank’ contributors by tapping a ‘Wave’ icon.
“Many people are facing challenges right now, and we want to do our part to support nonprofits and communities that need it most,” Instagram writes in a blog post.
“Now you can easily create a fundraiser on Live where 100% of the money raised goes directly to the nonprofit of your choice.”
Instagram will also roll out ‘I Donated’ stickers for those who choose to support a fundraiser.
After donating to a nonprofit fundraiser on Live or Stories, users will be able to access the sticker for a limited period of time.
When posted in a story or live, accounts that users follow and who also use the sticker are temporarily added to a shared story at the front of their Stories feed.
The new feature will likely be a welcome addition for nonprofits looking to raise money remotely as COVID-19 continues to prevent major events and movements.
It will also help Instagram take even more advantage of unprecedented use of the ‘Live’ feature that allows users to broadcast themselves in real time.
Users who make a donation to a nonprofit will get a limited use ‘I Donated’ sticker and can see others who contributed more to a cause
According to Business Insider, Instagram Live usage exploded by 70 percent last month as people are still trapped.
The introduction of Live Fundraisers follows a new feature from Instagram’s parent company, Facebook, which has announced that users will be able to charge viewers to access live video streams as part of the company’s efforts to help generate revenue during the COVID – 19 pandemic.
The new feature is available as an option for all users who set up a live broadcast, which they can make available for free or use for a fee.