Would you pay $ 42 to watch a movie? Inside Australia's first Instagrammable cinema – complete with smashed avocado, kombucha and a & # 39; selfie set & # 39;
- Event cinemas ripped out two of their theaters in Sydney for Boutique Cinema
- The & # 39; Paparazzi & # 39; theater has 42 seats and an old Hollywood feel in the room
- The library is furnished with old bookshelves that were brought from a closed bookstore
- The menus & # 39; s contain classic movie snacks and also Instagrammable smashed avocado
Australians will soon be offered broken avocados, kombucha and cocktails in menus that are leather bound when they go to the movies.
Event Hospitality and Entertainment Limited launched two quirky boutique theaters in the Sydney George Street cinema on Friday.
The theaters, which are the first & # 39; Instagrammable & # 39; are referred to as the Australian cinema are intended to cater to a new era of cinema visitors, driven by the desire to document everything on social media.
Customers have a choice between & # 39; The Library & # 39; or & # 39; Paparazzi & # 39; – two intimate rooms that were once huge theaters with 200 seats.
Event Hospitality and Entertainment pulled out two of their 200-series theaters at Events George Street, in the CBD of Sydney, and debuted the Paparazzi and Library cinemas on Friday
In the Boutique cinema, guests can access the theater 30 minutes before the chosen movie to order food and drinks from the comfort of their armchair
Guests have access to the theater 30 minutes before the chosen movie to order food and drinks from the comfort of their armchair.
The & # 39; Paparazzi & # 39; theater has 42 seats and an old Hollywood feel in the room with wallpaper from photographers competing to take their perfect picture.
Event believes the & # 39; selfie set & # 39; background encourages social media influencers to post photos on Instagram.
& # 39; The Library & # 39; is furnished with old bookshelves that were brought from a bookstore in Brisbane, complete with novels from the first edition that were again referred to as menus.
The menus include classic movie snacks such as popcorn and choc tops, but with items that would be perfect on Instagram, such as broken avocado.
The Boutique Cinema's menu also includes items and products from Sonoma Bakery and Vic & Meats, such as meats, cheeses, and pizzetta.
Other menu items include Kung Pao chicken, cocktails, and kombucha served throughout the movie with waiters bringing it directly to your seat.
This library is adorned with old bookshelves brought from a closed bookstore in Brisbane and is filled with real books, while classic Charles Dickens novels and novels from the first edition were reused as menus.
Events customer experience manager Alex Holden has been working on the project for 18 months.
& # 39; The cinema opens half an hour before the film for people to come in and order food and wine and take photos & # 39; s, Holden told the film. Sydney Morning Herald.
& # 39; This is the first Instagrammable cinema in the country; our research has shown that going to movies is a popular shareable social experience. & # 39;
Tickets can cost between $ 28 and $ 42 without food or wine.
. [TagsToTranslate] Dailymail