Ikea launches a PINK version of its famous blue Frakta tote bag for the first time
- Ikea teamed up with fashion designer Zandra Rhodes for a bold collection
- The company is known for its minimalist style, but will be launching the new bold line
- At launch, even the company’s shopping bags will be transformed into bright pink
Ikea is dropping a bright pink FRAKTA tote bag with fringes as part of their upcoming collaboration with fashion designer Zandra Rhodes.
Known as the queen of ‘more is more’, the English Lady has turned her back on the modern trend towards minimalism, which Ikea usually subscribes to.
The oversized FRAKTA shopping bags, available for $1 at the retailer’s checkout, are a favorite among Ikea shoppers, with the bold blue design becoming iconic in its own way.
Ikea drops a bright pink FRAKTA tote bag with fringes as part of their upcoming collaboration with fashion designer Zandra Rhodes
The collection with the English lady pictured is bold and colorful – far removed from the retailer’s traditionally minimalist approach
Reflecting Rhodes’ well-known bold and colorful sense of style, the new pink fringed bags are also expected to be a hit with shoppers and at $1, they are certainly the most affordable way to own something Rhodes has made. designed.
“The IKEA team really understands the Zandra Rhodes aesthetic and it just makes us bounce off each other. The design process has been organic and genuine, and this is reflected throughout the collection,” said Ms. Rhodes.
‘It has been a wonderful adventure. Practically speaking, it was very exciting to translate the ‘Zandra Rhodes: World of Colour’ so that the many people could enjoy it a bit.
The bag will arrive in November and is part of a 26-piece collaboration called Karismatisk’ between the Swedish retail giant and the English designer.
The collection has been described by the employees as ‘fantastic and functional’ and includes cushions, rugs and textiles.
Rhodes is known for its bold, colorful designs and the bright pink shopping bag reflects her bold sense of style
The designer says the fun collection leaves room for people to add one or two pieces to make their spaces sparkle or go “fully patterned.”
Karismatisk is all about having fun with home furnishings and shining an optimistic outlook into our spaces, according to the retailer.
Adding the global collection screams ‘here I am’ and aims to channel the fierce spirit of the designer.