Iconic Australian gardening brand Jim’s Mowing makes big announcement: “A wildly new direction”

Australian landscaping company Jim’s Mowing has taken a surprising step and expanded into the health and wellness space.

This week, Jim’s Group officially launched Jim’s Remedial Massage, offering a variety of massage services, from relaxation to sports to prenatal.

The new sector, headed by Duan Wang, is a mobile service for customers to enjoy in the comfort of their own home. Prices start at $99 for a one-hour recovery or relaxation massage.

The business venture has shocked Australians as Jim’s Mowing is primarily known for its landscaping services.

“The health and wellness industry is growing and we look forward to helping people build a successful business in this sector,” said Jim.

“The mobile massage industry is experiencing strong year-on-year growth in Australia as more people look for convenient ways to access health and wellness services.”

The company is also looking for professional massage therapists to join the team and Duan is excited about the opportunity.

Jim’s Group is also giving away Jim’s Remedial Massage gift packs including towels and tote bags for a limited time.

On November 1 last year, Jim’s Group launched Jim’s Beauty and surprised customers.

The service offers teeth whitening, waxing, spray tans, manicures, pedicures, eyelash and eyebrow tinting, as well as facials.

There is even a bridal package with hair and makeup artists available to meet the client’s needs on their big day.

Prices start at $99 for each service, but different franchises may quote their own prices.

Jim Penman founded Jim’s Mowing in 1982 with an investment of $24. Today, Jim’s Group has more than 5,000 franchisees across Australia, New Zealand, Canada and the United Kingdom.

The brand also offers a number of lesser-known alternatives including dog washing, finance, construction, cleaning, pool care, plumbing, car detailing and party rentals.

There is also a podcast aptly titled Jim’s Podcast.

Mom Sally came across Jim’s Beauty and shared her thoughts in a TikTok. video.

‘Look at this shit. “It’s so fucking funny to me that this is real and I’m so tempted to book something,” she said.

‘Should I do it? I’m pretty sure they come to you.

After three days, the video had more than 1.4 million views and 223 people inquired about the service.

Despite the excitement, the service is only offered in limited locations.