So you started posting videos on Tiktok and now you are ready to improve your game. One of the easiest ways to make your videos more fun and potentially get more views is to tap into trends.
The way the TikTok algorithm is designed rewards videos that use certain trending sounds, effects, or hashtags. These videos are more likely to be watched because they’re pushed to other people who are also enjoying that trend, and they’re easier to find when you scroll through the Explore tab. Here’s how to improve your TikTok strategy by using trends to your advantage.
Trends can arise from different features of the app: sounds, dances, transitions or hashtags. One of the easiest ways to identify trends is to browse through the Discover tab, which contains a variety of trend sounds or topics.
There’s even a hashtag you can follow that does the work for you. #trendalert is a popular hashtag that some TikTokers use to identify trending features that others can follow. They take it upon themselves to scour TikTok and identify what is gaining popularity, usually by looking at the ratio of sounds to the videos made with those sounds, and looking for rapid growth. The appeal of following this hashtag is that you just need to capitalize on the trend they identified.
Trends can also vary depending on the niche of the algorithm you’re stuck in. For example: what is trending? Tech TikTok may not be trending on Fashion TikTok. That’s totally okay though, because this will help you get videos on the For You pages from people who will appreciate that trend. If you are or want to be in a niche, to find trending features you should only pay attention to your For You page. If you find that a sound appears every few videos, it is likely that it is gaining momentum. The same goes for hashtags, dancing, or some transitions.
Use a trending function
This can apply to anything trending, but for the purpose of this article, I’ll focus on sounds. If you find a song or other audio that is popular, add it to your favorites for easy access later. And don’t worry about repeating – it’s common for a creator to use a sound multiple times. Once you’ve identified the sound, make a video of anything that fits that trend. Often it is a dance or lip syncing skit. When you’re done recording your video, add your caption, tap on a few suitable hashtags and upload!
The key to successfully using a trending sound to get more views is to make sure the sound is still popular. TikTok’s algorithm is designed to customize your For You page to show things you like – it doesn’t pay as much attention to when a video is posted as often as its content inside that movie. This means you may have been following a sound from weeks ago that is no longer popular.
The best way to ensure the timeliness of a sound is to go to the sound’s page and watch the most recent videos using it. Ideally, they were only posted a day or two ago. If most videos are more than a few days or weeks old, it’s safe to assume that the high-view window on a video with that sound is over.
Don’t let that stop you though! TikTok is all about having fun, so post your video anyway!
Trends are a great way to increase your following and viewership if you’re interested in them, but keep in mind that they change often and can be difficult to keep up with. At its core, TikTok is a social media platform, and what makes social media so much fun is participating in a way that’s fun for you! Going against the trends and creating the content you want can be just as rewarding as learning the latest dance.