So, assuming the deal goes through, what might Gemini look like on the iPhone?
First, Gartenberg says it will likely manifest itself with a distinctly non-Apple label.
“It would probably be something that Apple couldn’t hide under its own brand,” he says. “Maybe it would be a setting where you could select your assistant, where it could be Siri classic or Siri sequel. And if I am Google, I will look for some form of branding on this.”
He points out that the default search engine on iOS is now Google Search, and that it will not be rebranded as an Apple service. Any AI features powered by Gemini would probably warrant the same flashing neon lights, especially at a time when Google is very motivated to show off its AI chops.
Apple will also likely continue to focus on its own ambitions. Siri, the sometimes helpful and much-maligned voice assistant, has long lagged behind other digital assistants. Don’t call it a relief, but Apple will likely look for Gemini-infused AI improvements to revive its floundering digital helper.
“I think they’re going to double down on Siri and say, ‘This is the Siri we envisioned when we introduced it 10 years ago,’” Moorhead says. “Essentially it’s going to do the same thing, with a higher degree of value. It will be something that really works.”
This upgraded Super Siri could become a full-fledged chatbot, with integrated conversational AI that can peer deep into your life. However, it will likely enable real-time language translations loaded that can turn out to be. Apple could also use Gemini to power advanced photo and video editing techniques, such as swapping backgrounds, combining multiple photos to get everyone’s face just right, or using AI-powered editing tools to more fully manipulate photos.
Image creation options will likely be on the table, such as something generated with Dall-E or Midjourney. Moorhead suggests that Apple could even build these kinds of features into Siri, such as using a voice command to ask the digital assistant to “turn that background blue” or to “turn this photo into a sunny day,” and then display the results can be seen there immediately. your camera roll.
One key feature that Moorhead says is expected across the board on AI-powered phones – not just iPhones, but Android phones too – is enhanced AI snapshots of your life. The idea here is that on-device AI can create a record of everything that happens on your phone throughout the day, and then collect all that information and keep it handy for later recall.
“The runaway hit will be snapshots,” Moorhead says. “For people like me who don’t remember anything and have to write everything down, this will be great.”
These are of course all features that companies like Google and Samsung have previously touted, or at least are already working on. But Apple is Apple, and while it’s often not the first company to bring new innovations to market, it has a way of making the execution of an idea more attractive or easier to use, even when it’s forced to adopt another company’s technology. integrate.
“There’s an opportunity here for Apple to talk about how the next generation of artificial intelligence meets Apple and Siri and produces something better,” Gartenberg said. “It’s not going to be enough for them to just deliver the basic AI generative stuff. They should be able to say that they have taken things from Google and actually go further than that.”