Harley-Davidson will launch an all-electric motorcycle

This prototype model of the Harley-Davidson electric motorcycle, LiveWire, is the first of a broad portfolio of two-wheeled electric vehicles without clutch. Harley will launch the electric motorcycle next year

Harley-Davidson confirmed its plans to launch its first electric motorcycle next year.

The American brand, famous for its thunderous helicopters that consume a lot of gasoline, has revealed the launch date of its long-awaited electric bicycle, known as LiveWire.

The electric motorcycle will be launched in 2019, about four years after a prototype for the vehicle was driven by the character of Scarlett Johansson Back Widow in the Marvel 2015 blockbuster The Avengers: Age of Ultron.

The details of the performance and the price of the electric bicycle have not yet been published.

The announcement comes as part of a new business model for the Milwaukee-based company, which seeks to engage a wider range of customers as the demand for its iconic, gas-heavy bicycles declines.

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This prototype model of the Harley-Davidson electric motorcycle, LiveWire, is the first of a broad portfolio of two-wheeled electric vehicles without clutch. Harley will launch the electric motorcycle next year

This prototype model of the Harley-Davidson electric motorcycle, LiveWire, is the first of a broad portfolio of two-wheeled electric vehicles without clutch. Harley will launch the electric motorcycle next year

The electric motorbike will be launched in 2019 about four years after a prototype for the vehicle was driven by Scarlett Johansson's character Back Widow in the Marvel 2015 blockbuster The Avengers: Age of Ultron (pictured)

The electric motorbike will be launched in 2019 about four years after a prototype for the vehicle was driven by Scarlett Johansson's character Back Widow in the Marvel 2015 blockbuster The Avengers: Age of Ultron (pictured)

The electric motorcycle will be launched in 2019, about four years after a prototype for the vehicle was driven by Scarlett Johansson's character Back Widow in the 2015 hit Marvel movie The Avengers: Age of Ultron (pictured)

Harley-Davidson faces declining sales in its local market in the United States, and hopes to expand its appeal to new customers in an attempt to invigorate sales.

"Together with our loyal riders, we will lead the next revolution of freedom on two wheels to inspire future cyclists who have not yet thought of the thrill of driving," Harley-Davidson CEO Matt Levatich said in a statement. .

Famous for its roaring engines, LiveWire from Harley-Davidson will not have clutch or gears. This decision was made as part of the US company's goal of making motorcycle driving accessible to a wider range of people.

The company said LiveWire will be followed by more electric two-wheelers & # 39; twist and go & # 39; in the next few years, with lighter and smaller models already planned.

Samantha Kay, a Milwaukee resident who recently learned to drive a motorcycle for the first time, said she can not imagine electric motorcycles when she thinks of Harley-Davidson, but welcomed the news on the LiveWire.

"I would be more inclined to buy it than a traditional motorcycle," said Ms. Kay, 25, adding that she rode a moped in high school and college and believed that smaller electric models would be easier to navigate the city.

Harley-Davidson, known for its roar in the engine that triggers the car alarm, said LiveWire will not have a clutch or gears. This is part of the company's goal of making motorcycle driving accessible to more people

Harley-Davidson, known for its roar in the engine that triggers the car alarm, said LiveWire will not have a clutch or gears. This is part of the company's goal of making motorcycle driving accessible to more people

Harley-Davidson, known for its roar in the engine that triggers the car alarm, said LiveWire will not have a clutch or gears. This is part of the company's goal of making motorcycle driving accessible to more people

Harley-Davidson has seen a recent increase in sales in Asia and India.

To attract this growing market, the company said it will develop smaller bicycles with engines of 250 to 500 cubic centimeters designed to be more accessible in those regions. Harley-Davidson will also open smaller shop windows in urban areas.

Although it seeks to embrace new revenue streams, Harley-Davidson is not turning its back completely on its roots.

  The details of the performance and the price of the electric bicycle have not yet been published. The Milwaukee-based company is looking to get involved with a wider range of customers as the demand for its iconic bicycles with thirst for gasoline decreases.

  The details of the performance and the price of the electric bicycle have not yet been published. The Milwaukee-based company is looking to get involved with a wider range of customers as the demand for its iconic bicycles with thirst for gasoline decreases.

The details of the performance and the price of the electric bicycle have not yet been published. The Milwaukee-based company is looking to get involved with a wider range of customers as the demand for its iconic bicycles with thirst for gasoline decreases.

The iconic US motorcycle company revealed that it faced declining sales in its domestic market and that it would launch some new products and stores to expand its audience and, hopefully, strengthen sales (file photo).

The iconic US motorcycle company revealed that it faced declining sales in its domestic market and that it would launch some new products and stores to expand its audience and, hopefully, strengthen sales (file photo).

The iconic US motorcycle company revealed that it faced declining sales in its domestic market and that it would launch some new products and stores to expand its audience and, hopefully, strengthen sales (file photo).

The company said it has no plans to back down in the manufacture of its larger bicycles.

He states that the latest round of products will include the advanced technology of Touring and Cruiser motorcycles as well.

In total, Harley-Davidson said it plans to launch 100 new motorcycles in the next 10 years. During that time, the company wants to earn 2 million new passengers to reverse declining sales.

According to Robert Pandya, who managed public relations for Indian Motorcycles and Victory Motorcycles, the new Harley-Davidson lineup is very attractive to new customers and "will be incredibly accessible to many, many people."

Last year, Pandya launched & # 39; Give A Shift & # 39 ;, a group of volunteers who discussed ideas to promote motorcycling.

"It can fit into your life much more easily," he said of the new all-electric Harley-Davidson models. "I could ignore licensing requirements in certain states, which really changes the rules of the game."

The latest research shows a decrease in the average age of motorcyclists, and the Motorcycle Industry Council found that the average age of motorcycle owners in the United States increased from 32 to 47 since 1990.

About 46 percent of passengers are over 50 and only about 10 percent are between 30 and 34 years old.

Harley-Davidson has also received strong criticism from the president of the United States, Donald Trump.

The businessman criticized the decision of the company to move the production of motorcycles sold in Europe abroad to avoid EU tariffs against US exports.

Sales in the United States fell 6.4 percent in the most recent quarter and fell 8.7 percent in the middle of the year.

Sales in Canada fell 0.5 percent in the last 3 months, and have fallen 4.9 percent in the last six months.

WHAT IS HARLEY-DAVIDSON?

Harley-Davidson is an American firm that specializes in the manufacture of motorcycles.

It was founded in 1903 and is headquartered in Milwaukee, USA. UU

It is the only motorcycle brand in the USA. UU., Along with Triumph, who survived the Great Depression.

The company is now one of the largest motorcycle manufacturers in the world and an iconic brand widely known for its devoted followers.

There are owner clubs and events around the world, as well as a museum focused on the brand sponsored by the company.

Traditionally it has always manufactured its bicycles in the United States, but recently it announced that it will manufacture bicycles destined to Europe outside the states to avoid the tariffs of the EU against the American imports.

The brand has the reputation of manufacturing large motorcycles built to comfortably navigate at high speed.

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