Everton Targets Overseas Commercial Growth Alongside New Stadium Revenue Boost To Catch The Premier League Top Six
- Everton believes income from a new stadium will not be enough to make it into the top six
- They currently have the seventh highest wage bill in the Premier League
- But the Toffees made a loss last week, while Liverpool made a £ 106 million profit
- Overseas growth is intended to bridge the financial gap
According to Chief Finance Officer Sasha Ryazantsev, Everton alone will not be able to take more income from a new stadium to close the gap to the top six.
The Toffees have the seventh highest payroll in the Premier League, but their financial fortunes were put into perspective last week when Liverpool’s neighbors announced record gains of £ 106 million with sales of £ 455 million.
Everton’s latest accounts reported revenues of £ 189 million and a loss of £ 22.9 million, and Ryazantsev believes global commercial growth is key to catching up.
Everton’s Chief Finance Officer believes the new stadium will not be enough to make it into the top six
The Toffees plan to leave Goodison Park for a new stadium in Bramley-Moore Dock
A new, improved, multi-year deal has been signed with Fanatics, the world leader in licensed sporting goods, and includes commitments to extensive work on retail planning for the move to a new stadium in Bramley-Moore Dock.
But Ryazantsev insists that their global ambitions mean looking further for other opportunities.
“The top six can attract sectors that don’t seem self-evident to work with, and we would like to continue the number of partners, geography, and sector expansion,” he said.
“While we can do certain things commercially, there is only so much we can do without a new stadium.
The top six all have a new stadium or one that is future-proof – even those with smaller stadiums can physically stay there longer without having to move.
Sasha Ryazantsev believes that targeting overseas markets will help close the financial gap
Rivals Liverpool announced a £ 106 million profit last week – Everton recorded a loss of £ 22.9 million
‘We expect to try to expand further, of course in Asia, which is an important market, but Africa is also an important market for us because of the relationship with (shirt sponsors) SportPesa.
“That’s where we are. We must make progress to take it to the next level. ‘
The return to the club of former England captain and Manchester United Wayne Rooney in the summer of 2017 was seen as the first step in increasing Everton’s global profile.
His departure 12 months later left a void in which the club’s hopes will be filled by people like Richarlison, who made his debut for Brazil within months of joining in July.
Major acquisitions such as Jordan Pickford (above) contributed to the growth of the club’s commercial revenues
Richarlison and Bernard have helped Everton improve their profile worldwide
“The signing of Wayne Rooney gave us a huge spike with the acquisition of a particular player,” said commercial director Alan McTavish.
“But looking at the quality of the people we’ve invested in recently, we have two high-profile Brazilians (Richarlison and Bernard), a very high-profile Colombian (Yerry Mina), England’s number one (Jordan Pickford).
“While we may no longer have Wayne Rooney as part of the playing squad, the players we have have placed ourselves in a different space in terms of global appeal.
“Richarlison scored two goals during his first international break on his full debut, so having the Brazilian number nine on the squad can only be positive.”
However, Bramley-Moore Dock still offers the greatest potential growth potential.
“Looking at the new stadium, we are confident that a naming rights agreement will be part of commercial growth and part of the future business model,” added McTavish.