The YouTube homepage contains ads to support Donald Trump’s re-election campaign on Election Day 2020, Bloomberg reported on Thursday.
The Trump re-election campaign purchased YouTube’s masthead advertising space for “early November” including election day, November 3, according to Bloomberg. By purchasing this highly-traded advertising space, the Trump campaign gambles that visibility could help his candidacy in some of the most important days prior to the election.
This is not the first time the Trump campaign has purchased the coveted masthead ads prior to major election events. Last summer, Trump’s re-election campaign spent between $ 500,000 and $ 1 million on advertising space prior to the first Democratic presidential debate in June. The debate was live streaming on YouTube, and the ads shot Trump’s face and message to potential future democratic voters. An unusually high number of candidates qualified for that debate, so it was split into two days.
Bloomberg Thursday reported that the YouTube banner is “more related to a Super Bowl ad” than a traditional targeted ad purchase. It is not clear how much the Trump re-election campaign has spent on advertising space, but it can cost campaigns more than $ 1 million a day.
In October 2019, YouTube introduced a specialized tool called Instant Reserve that enabled campaigns on certain days to reserve advertising space in certain regions for the purpose of primary state competitions. From November November, that first release gave candidates the opportunity to buy until the end of 2020.