Broadcasters are desperate to distance themselves from the European Super League, which has infuriated politicians and disgusting fans across Europe.
Plans for the closed shopping game, guaranteeing 15 founders a place in the tournament every year, have been dismissed by football authorities as ‘cynical’, ‘greedy’ and ‘selfish’.
And this afternoon Amazon, which broadcasts Premier League matches in the UK and has exclusive rights to the Champions League in Germany and Italy, joined the chorus.
BT Sport is strongly opposed to the European Super League plan
It follows that Prime Minister Boris Johnson met with the FA, Premier League, the PFA and fans and told them the government will not stand by as a small handful of owners create a ‘closed shop’ and destroy England’s 132-year-old football pyramid. .
And without a lucrative broadcasting partner in Europe, the Super League project wouldn’t be viable at all, but most are steadfastly keeping their distance.
The new competition has secured a £ 3.03 billion investment fund through JP Morgan, but it will commit to repay that money from its earnings, most of which is expected to come from the sale of media rights.
The company has made a strong statement, plans for the plans could have a ‘detrimental effect’
Sky, Disney, Amazon and Facebook are all said to be in talks with the organizers of the Super League, but as the negative reaction to the breakout has accelerated one by one, they have made it clear that they are not involved, with the exception of Disney .
In a statement, Amazon said today, “Amazon Prime Video understands and shares the concerns of football fans about an escaping Super League. We believe that some of the drama and beauty of European football comes from each club’s ability to achieve success through their performance on the field.
We have not been involved in any discussions about this proposed Super League. We are proud to bring our Prime members the football that matters most to them and to present the action in the most innovative ways, including UEFA Champions League football in Germany and Italy and Premier League football in the UK .
Sky came out late Monday evening to distance himself from the league with a statement: “ Over the past 24 hours, Sky Sports has passionately articulated football fans’ views on the importance of preserving and sustaining the entire football pyramid.
‘We are fully focused on supporting our long-term football partners in the UK and Europe, who already provide fans with the best live action from the best football leagues in the world, and we have not been involved in any discussions with the proposed European frontrunner. Super League. ‘
The most notable voice was BT Sport, which has exclusive rights to the UEFA Champions League in the UK and also shows Premier League matches, and it destroyed plans in a statement yesterday.
BT Sport tweeted that ‘a European Super League could have a detrimental effect on the long-term health of football in this country’.
Liverpool and Tottenham are among the six England teams that have agreed to the new project
DAZN has said they are ‘in no way involved or interested in entering into discussions about the creation of a Super League’
Last night, Facebook, a Facebook spokesperson told Sportsmail, the Super League “ is not something we will be involved in. ”
Sky Sports presenters, such as Gary Neville, were outspoken in the European Super League
And it’s clear Amazon hasn’t had any contact with the new venture either.
Only Disney has declined to comment so far.
If the company is to continue, it needs a media partner to have a chance of success.
“Who buys the media rights and how much they pay is crucial,” said Tim Westcott, senior chief analyst, channels and programming at Omdia.
“Is there an American partner such as Disney, NBC or Discovery waiting in the wings, looking for premium sports content to push their direct-to-consumer services to more European homes?” Westcott told the website Rapid TV News.
Westcott points out that UEFA’s revenue is almost entirely dependent on broadcast media revenue and that Sky’s involvement in the formation of the Premier League in 1992 was critical to its success.
Sky Sports have claimed they are not in talks with the new European Super League
The Super League organizers are reportedly looking for £ 3.4 billion a year in broadcast revenue, but that has raised eyebrows among analysts as all of European football struggles to maintain its revenue from media rights sales after the market seemed to be peaking in recent years.
“As can be seen in the recent German and Italian rights auctions, pay-TV broadcasters are no longer as enthusiastic about rights as they used to be,” Westcott said.
The Super League could consider developing its own broadcast and streaming service.
This is believed to be part of the vision of the European Club Association chaired by Andrea Agnelli, who has now become the vice president of the Super League.
Sky Sports pundit Gary Neville spoke to the Super League during Manchester United-Burnley coverage, at one point joking about a Clarets win should count as qualifying
Agnelli and the other Super League executives see tremendous potential in streaming content to growing markets in Asia and the infrastructure grants offered to founding members, ranging up to £ 310 million per club, could be used to leverage that opportunity. to develop.
But Westcott is skeptical whether that will bring in enough money to keep the new league going.
BT Sport shows UEFA competitions in the UK and Premier League matches
“Obviously, the big clubs are looking for higher returns from emerging markets like Asia and North America, but of course Europe will account for most of its revenue,” he said.
The importance of the ‘big five’ European countries – England, Spain, Italy, France and Germany – is clear. They account for 60% of Champions League TV revenues, said Pierre Maes, media consultant and author of the book ‘Le Business des Droits TV du Foot’.
“They will have to have strong TV agreements in each of those five countries.
“Will they find a global broadcaster that pays the 3-5 billion euros per season they want?” Maes asked. “I don’t think it’s going to happen.”
However, Maes thinks that the Super League will find a partner and while companies are now distancing themselves, they can still make an offer if the League is established.
But that remains uncertain at this point, and the government insists it has not ruled out players from clubs involved in the breakaway European Super League getting a work visa or police withdrawing money for match days.
Aleksander Ceferin, president of UEFA, has defeated the conspirators behind the Super League
It’s too early to say [who will bid]. But if this competition hits the market, Sky will certainly be interested as this is the number one competition.
‘I think it is reality. But they have not been involved in any discussions to date. ‘will be available from 2024, as many broadcasters are already tied to deals for the Champions League and other competitions.
The Super League, if it continues, will start from 2022, so it remains to be seen how that gap would be cushioned.