Do you know what ASOS stands for? People just find out – and they’re shocked
ASOS is one of the largest apparel brands in the world with millions of shoppers buying the latest trends on its online platform every day.
However, many shoppers only now realize what the acronym means – and they’re shocked.
It turns out that the four letters of ASOS don’t have any sentimental meaning, but actually stand for As Seen On Screen.
In fact, when the outlet was found back in 1999, it was meant to be a place TV and movie fans could turn to find replicas of the sets they saw on their screens.
From there, people started referring to the company as As Seen On Screen, and in the year 2000, that was what it officially became known as.
ASOS shoppers now understand what the acronym means and were shocked that so many took to social media to share their thoughts.
Several years later, British founders Nick Robertson and Quentin Griffiths, who did not expect their idea to work It’s growing into something so huge, they decided to just go short, as they started selling other clothes as well.
By 2001, the website was officially www.asos.co.uk, and the name AsSeenOnScreen was all but gone.
By 2013, the brand was selling products across several divisions, including menswear, womenswear, accessories, and even beauty products.
Customers in the USA, France and Germany were also able to request top directions from the ASOS website by 2010.
The following year, websites were launched for those living in Spain, Italy and Australia, and ASOS chose the Australian city of Sydney to open its first office outside the UK.
Nowadays, ASOS has gone global, presenting its huge collection of clothing to the masses.
But despite its global presence, not many were aware of the origin of the name ASOS, and upon finding out, Twitter social media users were shocked.
But after knowing the origin of the name ASOS, shocked social media users took to Twitter
One person wrote: “Looks like ASOS stands for As Seen On Screen?? I don’t know lol.
One of them answered: Stop. I wonder why I never thought of looking it up lol’
Another said: “You told me ASOS means as seen on screen?!?!!!”
While another joked, “I can’t believe some people didn’t know that ASOS stands for ‘As Seen on Screen’.”
It comes after IKEA recently revealed the first two letters of the name of its founder, Ingvar Kamprad.
Meanwhile, the last two letters stand for the name of a farm and village near which he grew up.