UFC icon Conor McGregor has been hailed as a “marketing genius” after hijacking the comments section of Sydney Sweeney’s Instagram to promote his own film debut.
Sweeney has been the breakout star of 2024, and her fame is growing week by week, culminating in a hosting gig on Saturday Night Live earlier this month.
The American actress’ film ‘Immaculate’ premieres next week, coincidentally just one day after the release of McGregor’s Road House on Prime, creating some rivalry between the two Hollywood blockbusters.
McGregor, never one to miss an opportunity to promote himself, quickly took to Sweeney’s Instagram this weekend, after she posted a photo of herself with the caption: ‘IMMACULATED MARCH 22’.
In response, the Irishman wrote: “Road House March 21” and quickly racked up more than 5,000 likes, becoming the top comment on the post.
Sydney Sweeney surprised on the red carpet at the premiere of her new film Immaculate
Conor McGregor, 35, stars in his own film, alongside Jake Gyllenhaal, 43.
And McGregor hijacked Sweeney’s Instagram on Saturday for shameless self-promotion.
Needless to say, its like count paled in comparison to Sweeney’s original post, which had totaled 1.25 million as of Sunday morning.
In the Instagram post, Sweeney, 26, wore a daring white dress on the red carpet to promote the film, in which she plays a nun in a psychological horror.
Meanwhile, McGregor stars alongside Jake Gyllenhaal in the action film Road House and was praised by fans for his efforts to promote the film online.
One called him a “marketing genius” for appropriating Sweeney’s popularity, while another added: “The promotion in the promotion is great.”
Sweeney’s fame has skyrocketed this year and he even hosted Saturday Night Live this month.
The 26-year-old actress was accompanied by two of her grandmothers and her mother Lisa (pictured left) at the Los Angeles premiere of her thriller Immaculate on Friday.
Sweeney smiles during her Saturday Night Live hosting gig in New York City on March 2.
Although his acting debut is big news, McGregor insists his first priority is returning to the UFC, and although a fight with Michael Chandler has been in the works for over a year, there is still no date for the fight.
Fans are increasingly concerned that McGregor will never return to the sport at the age of 35, but he recently insisted that “negotiations are ongoing.”
When asked recently if Road House was going to be the start of his acting career, McGregor revealed that he plans to “get back into fighting shape” so he can compete again as a UFC fighter.
He admitted that his Road House filming schedule was grueling and He continued: ‘It was hard work and I’m used to working hard, but the schedule was intense.
‘I’m not sure I’ll read it again, but it’s in the bank, it’s in the history books. “Money may come and go, but this movie will be there forever.”
The UFC star will make his acting debut in a film that will be released one day before Sweeney’s.
Gyllenhaal discovered his sculpted torso on a smoking poster for the upcoming Road House
Many film critics have praised the UFC star for his acting debut, with some saying he could be the next Arnold Schwarzenegger.
Indie Wire film critic Christian Zilko said: “McGregor steals every scene he’s in.
“It’s unclear to what extent he’s acting, as he simply plays a charismatic, rowdy Irishman who likes to punch people and show off his ridiculous tattoos.
“But his first acting role could establish him as the Arnold Schwarzenegger of his generation.”