Inter Milan wear Paramount+ sponsored shirts for the Champions League final with the platform broadcasting the showdown in the US… but presenter Kate Abdo jokes it’s down to Micah Richards’ poor Italian
Inter Milan players wore shirts sponsored by Paramount+ during their Champions League final game against Manchester City, the platform broadcasting the contest in the US, as CBS Sports’ Kate Abdo jokes that c is due to the poor Italian of Micah Richards.
After severing ties with cryptocurrency firm DigitalBits, the Nerazzurri will step out of the dugout and onto the pitch at the Atatürk Olympic Stadium with the American television network on the front of their shirts.
The players already wore the logo of the American company in their last Serie A game against Turin – a 1-0 away victory on June 3, which gave the club automatic qualification for the Champions League. next season after a third place finish.
Inter have withdrawn DigitalBits as their team’s official sponsor due to a breach of contract. The blockchain company failed to make timely payments following a promise to pay $80 million for the right to advertise Simone Inzaghi’s side shirts.
The club’s relationship with its former sponsor is believed to have deteriorated so badly that the Nerazzurri went into their Champions League semi-final against AC Milan without any shirt sponsors.
Inter has removed DigitalBits as shirt sponsor, replacing the cryptocurrency company with Paramount+
But now, ahead of the club’s second appearance in the Champions League final, Inter have managed to strike a deal with Paramount. The contract will see the Italians generate $4.5m from the final alone, according to AS.combut that’s not all.
According to the New York Times, it is widely believed that the two parties would like to continue their collaboration until next season if there are no financial problems stemming from Saturday’s final.
Inter will receive an additional $4.5 million if players wear Paramount+ on the back of their jerseys for the 2023-24 campaign.
Inter Milan’s Chinese owners – Suning Holdings Group – want to sell the club, valued at $1.29 billion
The Italian-American sponsorship deal will provide the Nerazzurri with extra cash to tackle ongoing financial problems.
Inter’s books are reportedly running close to $1 billion in debt and the managers have almost resigned themselves to the belief that their best players will be sold this summer to restructure the club’s finances, regardless of the outcome against Manchester City.
A Chinese consortium – Suning Holdings Group – bought 70% of Inter Milan for $306 million in 2016, but the investment firm failed to turn a profit.
Now the owners want to sell the club after worsening its financial situation.
Inter Milan are valued at $1.29 billion, according to Gazzeta Dello Sport.