British Airways has released a fun new safety video that has been a hit on social media, with one person calling it a “work of art”.
The video has accumulated more than 93,000 views on Youtube in 24 hours and more than 180 comments.
The video was created in the style of a period drama and was directed by Sharon Maguire, best known for directing Bridget Jones’s Diary and Bridget Jones’s Baby.
The new video was filmed at country houses across the UK, including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire.
Commenting on YouTube, ‘Felix_velasquez’ says: ‘This is the most creative video I’ve ever seen – a work of art.’
British Airways has released a fun new safety video which has been a huge hit on social media, with one person calling it a “work of art”.
The video has racked up more than 93,000 views on YouTube in 24 hours and more than 180 comments.
The video was created in the style of a period drama and was directed by Sharon Maguire, best known for directing Bridget Jones’s Diary and Bridget Jones’s Baby.
‘MattJDCooke’ says: ‘Love it. BA meets Bridgerton, Downton, Jane Austen et al. Original and memorable.’
BA explains: ‘The film shows ladies and gentlemen of the manor, as well as housekeepers and butlers going about their daily lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.’
At one point, a character is “bewildered by today’s gadgets and when asked, ‘Is that a winged creature of the air, or perhaps a celestial artifact that sails through the skies? ‘,” Ellis Brett, an aircraft maintenance apprentice, replies, ‘No, ma’am. It’s a British Airways A350. ‘
The new video was filmed at country houses across the UK, including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire.
Commenting on YouTube, ‘Felix_velasquez’ says: ‘This is the most creative video I’ve ever seen – a work of art’
BA explains: ‘The film shows ladies and lords of the manor, as well as housekeepers and butlers going about their daily lives in Britain at the time, before being abruptly interrupted by present-day British Airways colleagues showing the safety briefing.’
The video features more than 40 BA staff members, who received training from dialect coach Jill McCullough to “perfect their accents.”
Helen Lau, a BA First Officer who plays herself in the campaign, says: ‘As a First Officer, my job means I’m on the flight deck during the safety briefing, so knowing I’ll be appearing in the video in the cockpits feels very surreal.
“I love the final line, which says: stay safe, take care of each other and never change. It was featured in the previous video and I hope it is repeated in the next one. It is a very moving and unifying line.”
Sharon explains that the video was made with the help of “industry legends”, including three-time Oscar-winning costume designer Jenny Beavan.
Calum Laming, British Airways’ Chief Customer Officer, said: “We know these videos offer vital safety information and it’s really important that we do everything we can to keep our customers engaged at all times. When selecting a genre, we wanted something that would allow us to do this whilst also resonating with a global audience, so a period drama with a bit of humour seemed like the perfect choice.”
“I am also incredibly proud that over 40 colleagues star in the film, as we have always said that it is our people who make us who we are.”
The safety film will be shown on BA long-haul flights from 1 August.
