your favorite Friendly burger maybe a guilty pleasure, but you can also now buy “America’s Healthiest Smoothies” at some of the chain’s locations to make up for the indulgence.
According to QSR Magazine, two Friendly’s locations in New England will soon have a new roommate: Smoothie Factory. The chains will share co-branded spaces at newly opened Friendly’s restaurants in North Haven and Vernon, Conn., marking the smoothie chain’s first locations in the Northeast. And pending the success of the collaboration, they may be the first of many more.
The chains recently became sister companies after Friendly’s was bought out of Chapter 11 bankruptcy by multi-brand franchise company Brix Holdings, the restaurant group that operates Smoothie Factory, Red Mango and RedBrick Pizza. The transaction allowed the struggling chain to keep nearly all of its 130 locations open and keep thousands of jobs. And the new owner has found a way to expand the acquisition.
“We are uniquely positioned to take advantage of existing real estate and attract more visitors by using our Friendly’s kitchen to prepare and serve Smoothie Factory items for online ordering and delivery,” said Craig Erlich, president and CEO of Brix Holdings . “Now both our loyal customers and new customers can access the best menus in both categories, with convenient online ordering.”
This means customers can order menu items from both brands online at order.smoothiefactory.com and order.friendlysrestaurants.com for delivery and pickup from both Friendly locations.
The healthy Smoothie Factory offers a menu of specialty smoothies and power bowls, all made with a blend of whole fruits, superfoods and other ingredients that are good for you.
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