British Bake Off judge Prue Leith went on to make a small fortune selling a British pasta company as it cost £ 40 million
Prue Leith and Pasta Evangelists founder Alessandro Savelli
British Bake Off judge Prue Leith is about to make a small fortune selling a British pasta company.
Pasta Evangelists, which provides fresh meals and sauces, will be picked up by Barilla Group for £ 40 million after a successful lockdown.
The deal would give TV star Leith a nice payday, along with other early investors, restaurant critics Giles Coren and William Sitwell.
The company was founded four years ago by Alessandro Savelli, a former banker, and is chaired by James McArthur, formerly CEO of Harrods.
Pasta Evangelists makes dishes like lobster and crab tortelloni, and pappardelle with slow-cooked beef shin ragu, which can be ordered online or purchased at Marks & Spencer and Harrods for up to £ 13.
In 2018, Savelli took to the BBC’s Dragons’ Den show to seek investment, but was left empty-handed. Nonetheless, the company raised £ 3.5 million in funds in February last year. Barilla, the owner of famous brands such as Voiello and Academia Barilla, was founded in 1877 in Parma, Italy.