The Fed Cup of Great Britain won the day of the victory over Kazakhstan, watched by 35,300 people at BT Sport … while Judy Murray calls on terrestrial TV to show the next tie to inspire young generations
- Great Britain secured the victory over Kazakhstan and promotion for World Group II
- However, the heroism of the last day was viewed on BT Sport with only 35,300
- The BBC is deemed not to have fought for the rights to demonstrate that equality
- They could, however, offer the ITF for the following tires from Great Britain
Fewer than 40,000 people watched the climax of the Fed Cup clash between Great Britain and Kazakhstan on BT Sport on Sunday, sketching a disturbing picture of whether the ability of a home band to inspire the next generation was wasted .
Overnight stays show that the average audience for the eight-and-a-half hour program was just over 6,000, and grew to a peak of 35,300 midway through the Johanna Konta match against Yulia Putintseva.
In contrast, for Andy Murray & # 39; s Davis Cup-winning performance in 2015, the audience drew an average of three million and a peak of five million viewers to the BBC.
Fewer than 40,000 people watched the climax of Team GB's Fed Cup confrontation with Kazakhstan
Katie Boulter was part of GB's winning team on a historic day, but the BT Sport figures were low
Insiders pointed to the unusually warm weather and the collision with Premiership Rugby games on the other BT Sport channels to explain the disappointingly low audience.
Judy Murray has already made a passionate plea for the next Fed Cup bands in Britain to watch free television now that they have been promoted to the World Group and these figures seem to justify her comments.
The promotion in the Copper Box arena in London was only available through BT Sport or the Facebook stream of the LTA, which attracted a few thousand viewers.
Britain had not had a Fed Cup tie at home for 26 years before playing a round-robin event in February in the top division of the Europe / Africa zone in Bath.
A peak of 35,300 people looked midway through Jo Konta & # 39; s match against Yulia Putintseva
The LTA had hoped that the popularity of Anne Keothavong's young team, including rising star Katie Boulter, and having a different home band in a weekend would have attracted a large television viewing audience to make up for the crowds.
However, with the rights paid – TV platform BT Sport – putting the action on their third channel – it will be a blow that Sunday's audience failed to reach six figures.
The BBC is deemed not to have fought for the rights – which are said to cost around £ 15,000 – but could offer it to the ITF for the next UK tires.
Judy Murray, who was a Fed Captain between 2011 and 2016, said: & Lets hope the World Cup Fed Cup bands are free to watch television so that many more people can see the girls in action be inspired by their fighting performance. & # 39;
Judy Murray has called for a World Cup Fed Cup link on free television