The woman who married into a billionaire family and tried to bully a stranger into giving her his Instagram account is attempting to rebrand herself as a lifestyle vlogger.
Katherine Asplundh was busy flaunting her wealth on TikTok in her first summer as the wife of Pennsylvania billionaire Cabot Asplundh, 27, whom she married in April with an extravagant reception in Palm Beach, Florida.
After marrying her husband (whose family is worth at least $3 billion thanks to their successful tree-trimming business), she set out to get the Instagram username she wanted from an Instagram user who shared Katherine’s married name.
She pressured the woman to hand over her username and the resulting backlash forced her to temporarily deactivate her Instagram.
But just weeks after the drama, Katherine appears unscathed by the entitlement allegations, happily showing off her glamorous lifestyle in daily TikTok vlogs.
This is the most recent photo of Katherine Asplundh and her newlywed Cabot during a trip to the Jersey Shore, where they both grew up.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 7 Katherine poses during her nuptials in her $1,295 Mirror Palais silk gown](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428534_901_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpg.webp)
Katherine poses during her nuptials in her $1,295 Mirror Palais silk gown
Her videos mostly show her daily routine, where she makes breakfast for her husband, does yoga, drinks cocktails and admires her spacious patio.
In one of its most recent vlogs On Labor Day, she said, her husband stayed home from work and did yard work all day, leaving her alone to go shopping.
She showed off the sandwich she made and posed for the camera with Cabot as they ate lunch.
They then tested a Ford Bronco, which can cost anywhere from nearly $40,000 to more than $90,000, before heading home to do more yard work.
More mundane tasks followed, like doing laundry and making dinner, but the video ended with a visit to a frozen yogurt shop.
Her TikTok account has around 90,000 followers, but interest in the billionaire girlfriend’s exploits has dropped dramatically in recent months.
Before early July, Katherine’s posts frequently garnered hundreds of thousands of views.
Now, a video of yours will be lucky if it reaches 20,000 views.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 9 1725428535 891 Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428535_891_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpg.webp)
Her vlogs mostly show her daily routine, and many of them involve preparing meals for herself and her billionaire husband.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 11 In one of her most recent vlogs about Labor Day, she said that her husband stayed home from work and was out doing yard work all day, leaving her alone to go grocery shopping.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpeg.webp)
In one of her most recent vlogs about Labor Day, she said that her husband stayed home from work and was out doing yard work all day, leaving her alone to go grocery shopping.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 13 Cabot's mother Jill, right, made a guest appearance on Katherine's TikTok to show viewers how to make a cucumber watermelon martini.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428536_245_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpg.webp)
Cabot’s mother Jill, right, made a guest appearance on Katherine’s TikTok to show viewers how to make a cucumber watermelon martini.
An exception to that trend was A video She posted on August 23 with her husband’s mother, Jill (who is no longer with Cabot’s father), and garnered nearly 200,000 views.
Jill is seen enthusiastically giving a tutorial on how to make a cucumber and watermelon martini, which ends with the two happily sipping on what they call “the world’s most refreshing summer cocktail.”
Katherine’s videos are known to receive a lot of negative comments criticizing her, although there are also many passionate followers who enjoy getting a glimpse of her luxurious lifestyle.
A video The post he made in July 2023 cataloging his move with Cabot from New York City to the country was particularly poorly received.
In a voiceover, she said she was leaving the city “to become a country girl like I was always supposed to be,” adding that the only thing she actually brought with her on the move were her “sweatshirts.”
He also proudly proclaimed, “We’ll probably live here until we’re 95 and we’ll probably die in this house.”
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 15 Katherine shows off her engagement ring in late December 2022](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jp.jpeg.webp)
Katherine shows off her engagement ring in late December 2022
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 17 Pictured: A view of the couple's spacious backyard at their country home, which they moved into last summer before getting married.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428537_473_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpeg.webp)
Pictured: A view of the couple’s spacious backyard at their country home, which they moved into last summer before getting married.
All of this was accompanied by stunning views of their home, their perfectly manicured property, and their very own pond, complete with a dock.
“Ah yes, life on a luxury farm,” one person wrote in the comments.
“Ah, to be rich!” wrote another.
“I’m sure they worked very hard for that,” joked a third commenter.
One person asked if these young people had jobs to be able to afford this undoubtedly expensive house and land. Someone replied: “No, babies living in trust funds are probably paid for by their parents.”
However, there is a subset of Katherine’s audience that showers her videos with positivity.
A fan of hers commented on her Labor Day TikTok: ‘Thanks for coming back strong, I love all the content!’
“All for comments like this, thank you,” Katherine replied.
Katherine and Cabot met in Prague while she was studying abroad and connected during their childhood on the Jersey Shore.
Two years later, Cabot proposed to her in Mantoloking, New Jersey.
Their star-studded romance culminated in controversy that severely damaged Katherine’s online reputation.
That is, her need to have an Instagram username that matches her married name.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 19 Katherine married Cabot in April in Palm Beach, Florida.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428537_698_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpg.webp)
Katherine married Cabot in April in Palm Beach, Florida.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 21 Ranked as the sixth most luxurious wedding venue in all of South Florida by one wedding photographer, it has three grand ballrooms and two patios that can accommodate up to 250 guests.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428538_412_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpeg.webp)
Ranked as the sixth most luxurious wedding venue in all of South Florida by one wedding photographer, it has three grand ballrooms and two patios that can accommodate up to 250 guests.
Katherine contacted the owner of the @katherineasplundh account, a woman who goes by Kate, to ask if she could buy her username. Buying usernames is a practice that directly violates the platform’s terms of service.
Kate refused, explaining that she feared selling her username would lead to her being “banned from Instagram,” but this prompted Katherine to release a series of seemingly pretentious messages.
Kate then shared screenshots of the alleged exchange on Reddit, where she left users outraged.
The leaked DMs inspired people to take Kate’s side, with many creating dozens of fake accounts with different spellings of the billionaire’s wife’s name.
This meant that all possible username options that included her maiden or married name were already taken.
Katherine caved in to this pressure and deleted her Instagram account, which at the time had 14,600 followers. She reopened it in June under her old username, @katherinedrisc, created using her maiden name, Katherine Driscoll.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 23 By reaching out to the woman known only as Kate, who shared the messages on social media, the newlywed unintentionally went viral.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428538_152_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpeg.webp)
By reaching out to the woman known only as Kate, who shared the messages on social media, the newlywed unintentionally went viral.
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 25 1725428539 62 Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428539_62_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpg.webp)
![Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an influencer by flaunting her wealth on TikTok after the name change saga 27 1725428539 337 Billionaire girlfriend Katherine Asplundh tries to reinvent herself as an](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725428539_337_Billionaire-girlfriend-Katherine-Asplundh-tries-to-reinvent-herself-as-an.jpeg.webp)
It appears she has resigned herself to using her old name on Instagram, keeping it in the months following the initial drama.
She doesn’t seem to have benefited in terms of exposure from the username fiasco either, having now only amassed a little over 15,300 followers on Instagram.
Katherine found herself in further trouble when internet users dug up an old TikTok of hers mocking new wives who can’t wait to update their social media handle, accusing her of being a hypocrite.
“Something that kinda bothers me is when girls get married and it hasn’t even been 10 minutes since they said their vows and they’re like, ‘Oh! I’m going to go on my Instagram! Let me just change my last name already,'” Katherine said in the now-deleted post.
He then says he’ll “probably wait a couple of months” to change his name.
“I think it’s a bit of a stretch to see girls changing before they even know they’re married, like they’re all settled,” Katherine explained wryly.
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