Shoppers have noticed major changes at Kmart and Target stores as the brands undergo a partial merger.
In January, it was announced that Target would begin stocking Anko products in its beauty and home departments as part of a $10 billion effort to merge the two stores into one.
However, some customers have noticed disparities in the products available between the two stores, claiming that Target’s shelves are full but items at Kmart are not restocked.
The guru of homemade hacks Amelia Liddy Sudbury shared his ‘Kmart conspiracy theory,’ shocking Kmart and Target fans.
The mother-of-three, from the Sunshine Coast, noticed Target’s beauty shelves were filled with elf and OXX buys.
Customers have noticed disparities in the products available between the two stores, stating that Target’s shelves are full but items at Kmart are not restocked.
“Since the Target and Kmart merger happened, I think they’re prioritizing restocking those types of products in their local Target store over their Kmart store to try to drive Kmart loyalists, those types of consumers, to start buying. enter Target.” She explained.
The suspicious shopper compared the beauty aisles at Target to those at Kmart and found the shelves were nearly empty.
“These are the Kmart shelves and that’s all there is,” he said.
“They’re doing the exact same thing with all the bathroom items: Everything was stocked at Target and they haven’t restocked anything at Kmart.”
Amelia shared her thoughts in a video and many viewers said they had noticed similar changes.
‘I agree. I was looking for something at Kmart last week, they didn’t have it. Lightbulb moment, look at Target and you’ll see there were plenty of them,” one woman responded.
“My local Kmart hasn’t been stocked with elf in months, we don’t have any Target near us anymore,” said another.
‘Yeah! The target is always loaded with material. Everything I’ve needed so far isn’t available at Kmart, but Target seems to be the one-stop shop these days,” a third agreed.
Home hack guru Amelia Liddy Sudbury noticed that Target’s beauty shelves were filled with elf and OXX buys and found that Kmart’s shelves were nearly empty.
Others shared their theories about why Target apparently has more products than Kmart.
‘I think it’s more that a lot of people don’t know or haven’t realized about the merger and just shop at Kmart. So Target is always full because no one buys Kmart stuff there,” one shopper wrote.
“Considering that most Targets in recent years have phased out their makeup areas, I’d say this is a result of people not knowing it’s there when they normally get it at Kmart,” said a second.
A Kmart spokesperson told FEMAIL that beauty products should be fully stocked in both stores soon.
“Our range of beauty products is known and loved by Kmart customers, making it highly sought after,” they said.
‘For Target customers, this is a still new range and selection of brands. “The team is working hard to restock and ensure full availability in both stores.”
Wesfarmers, the parent company of Target and Kmart, shared the news in its annual results report after it was announced that the two stores would merge into a $10 billion mega deal.
Wesfarmers, the parent company of Target and Kmart Australia, shared the news in its annual results report after it was announced the two stores would merge into a $10 billion mega deal in mid-2024.
The collection will include “general and home merchandise” and will arrive in Target stores “early in the second half of fiscal year 2024.”
Anko, which means “A New Kind Of,” is well-known among regular Kmart shoppers and “represents the change the retailer has undergone since 2008.”
Wesfarmers also confirmed that Target “remains profitable” with “relatively stronger performance in the textile sector”. However, the house and toy trade was considered “difficult” compared to clothing.
The company hopes to “leverage the scale of the Kmart Group” to support Target in this area.
Brian Walker, chief executive of retail consultancy Retail Doctor Group, said news.com.au The phrase “hard home” implies that Anko-brand home goods will be sold at Target.
As a result, customers will be able to get the best of both stores in one place.