Hot rodent men are a thing of the past, replaced by a new incarnation that is sweeter and gentler, but still a rodent.
Dubbed the ‘guinea pig man’ (GPM), the latest type of global heartthrob describes a man who gets even better with age, with Bond star Daniel Craig, 56, leading the pack.
Are you looking for an experienced man, passionate about the classics, whether it be music or cinema, with a hipster fashion sense and a slightly edgy edge? Then your type is the guinea pig man.
Daniel Craig’s latest campaign with Spanish fashion house Loewe is largely responsible for the term, according to The times.
In the ad campaign, the actor ditched the alpha-male masculinity associated with 007 in favour of high fashion and much better hair. The loose, flowing locks are a defining characteristic of a GPM and a reflection of the inner workings of their personalities.
Daniel Craig has managed to capture the guinea pig aesthetic in his latest campaign with Spanish fashion house Loewe (pictured)
Daniel’s enviable hair, yellow-tinted glasses and chunky, patterned knits created a look so far removed from the alpha Bond that fans called him almost unrecognizable.
In one shot, a white vest covers his torso, paired with bright yellow trousers. In another, his military pants are tucked into thick leather boots, as he poses with both hands behind his head as if sunbathing.
It’s a carefree feeling that only a male guinea pig could display, bidding farewell to the smoldering stares and intensely flexed muscles that alphas often display in perfume ads.
They are full of character, self-confident and fun, which makes them the ideal heartthrob.
How is GPM different from horny rodents? The latter are loyal, unconventionally attractive, with piercing eyes and angular faces.
Zendaya’s hit film Challengers brought the rodent to life, thanks to the endearing rodent qualities of leads Mike Faist and Josh O’Connor.
Meanwhile, pop sensation Sabrina Carpenter has landed herself a sexy rodent boyfriend in Barry Keoghan, and fans of The Bear find Carmy, played by Jeremy Allen White, to have an endearing yet rodent-like appearance.
On the other hand, the male guinea pigs include Ryan Gosling, Kit Harrington and Glen Powell, men who in their youth might have been considered sexy rodents, but are now lighter, softer versions.
Game of Thrones star Kit Harrington, 37, also fits into the category, thanks to his self-assured nature.
The 56-year-old James Bond star debuted his new and improved hairdo in the Loewe campaign
American actor Glenn Powell, 35, is also a member of the clan, thanks to his fun-loving personality.
Game of Thrones star Kit Harrington could fall into the male guinea pig category.
He attends star-studded events in designer clothes, but the 37-year-old still manages to look effortless.
Kit also fits the criteria of being confident and secure, and his latest work demonstrates how comfortable he is in his own skin.
He is currently playing Slave Play at the Noël Coward Theatre and ticket holders are said to be provided with a special sticker to cover their phone cameras upon entry.
A source said Sun: ‘The sex scene Kit is in is quite shocking. There are plenty of mirrors on the set so the audience can see her entrance from all angles.
‘The scene lasts more than ten minutes and bosses seem very concerned about the possibility of it being recorded and leaked on the internet – hence the stickers.’
Before adding: “Management really wants to protect their modesty, so they have threatened legal action if they catch anyone filming.”
Meanwhile, the source called Kit a “true professional” and said he “doesn’t break character” when it comes to getting naked.
Barbie actor Ryan Gosling isn’t afraid to take on less serious roles, including Jacob in Crazy, Stupid, Love.
Austin Butler has followed in Ryan Gosling’s footsteps and adopted a more peculiar look with long locks.
Glenn Powell also fits the profile of a guinea pig man. In tune with pets, the 35-year-old is expressive and friendly.
The actor, originally from Austin, Texas, has recently enjoyed a transition to super stardom.
But his masculinity doesn’t stop him from indulging in the occasional TikTok dance, and he recently welcomed the start of bratty girl summer with his Twisters co-stars.
Charli XCX fans have shown their loyalty to Brats Summer through Charli XCX’s viral TikTok dance to her hit song Apple.
Created by TikTok user Kelley Heyer last month, the simple routine quickly took the internet by storm.
Powell was no exception, as Daisy Edgar-Jones shared a video of herself with him and co-star Anthony Ramos dancing to Charli XCX’s catchy song.
Daisy wrote in the caption of the Instagram post: “I told the lads about Brat’s summer.” Glen cheekily commented: “It’s hard to remember my life before this dance. Thanks Daisy.”
On the other hand, Ryan Gosling also fits into this category as the actor is known for his adorable personality.
He has acted in a number of critically acclaimed films, from Blade Runner to La La Land and Drive.
But despite his success, the 43-year-old actor has no problem accepting less serious and playful roles, such as Ken in Barbie.
It makes sense then that his number one fan in the acting world, Austin Butler, has adopted a guinea pig-like appearance, giving him a Gosling-like quirky edge.
While promoting his latest film The Bikeriders on Today, the 32-year-old Golden Globe winner told host Savannah Guthrie about an actor he was too shy to talk to after what could have been a spontaneous encounter.
“I was just telling this story about how I was starstruck by Ryan Gosling,” she said.
“It’s when you don’t expect to see someone,” she said, adding, “So I saw him outside a hotel I was staying at and I had to go through another door, I couldn’t say ‘hello’ to him.”
“I grew up admiring him so much, so… I love that feeling,” the Dune: Part Two star admitted.
While the 32-year-old actor has plenty of time to mature in the category, with his signature locks and performances in alternate roles, such as Feyd-Rautha Harkonnen in Dune: Part Two, he’s certainly on his way to becoming a certified GPM.