Although Apple has made some move in limiting the tracking of ads for its apps, the process is not watertight. This can be particularly worrying when it comes to children, who are more sensitive to advertising and are more inclined to volunteer sensitive information. According to an article The Wall Street Journal, Apple plans to announce new third-party tracking restrictions for children's apps, and the obvious option is at the Worldwide Developers Conference (WWDC) on Monday, 2019.
Ad-tracking is the process by which external companies – or app suppliers or marketers associated with them – collect and share information about your surfing behavior, telephone, etc. This information can be used to specifically target your interests. For example, if you have recently searched for sites about birds, binoculars may be displayed. According to The Wall Street Journal& # 39; s Joanna Stern, a children's iOS app called Curious World, sent information about her son's name, age, and books to Facebook. And although the company claimed it was a failure, she and a colleague found trackers in 79 of the 80 iPhone apps.
There have been a number of recent reports on how much data is actually transferred from iPhones to third parties. Geoffrey Fowler at The Washington Post discovered that his apps sent data to marketing companies – including his phone number and exact location – & nbsp; when they allegedly slumbered. In April, Apple caused some commotion among parents by banning apps that helped parents control what their children can do with a phone.
It may be time for Apple to pay attention to its claims that & # 39; privacy is important & # 39 ;. (There are some things you can do now to protect your privacy – at least to some extent.) See our article about blocking ad tracking on your iPhone.)
There is no confirmation from Apple about what the response will be. We will let you know if we hear from the company. Otherwise we will hopefully find out more during Monday's WWDC keynote.