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Anthony Albanese’s Labor won the election by relentlessly targeting unpopular Scott Morrison

REVEALED: How Labor won the election by relentlessly targeting the unpopular Scott Morrison to ‘chase’ undecided voters to support change

  • Labor won a narrow majority of 77 seats in the House of Commons in the May 21 election
  • ALP National Secretary Paul Erickson has revealed the secrets of its success
  • He said Labor caused undecided voters to be ‘chased’ by Scott Morrison
  • The party was also able to ‘cultivate, elevate and inflame a mood for change’

Labor won the election by targeting the unpopular Scott Morrison and convincing undecided voters to support change.

ALP National Secretary Paul Erickson has revealed the secrets of the party’s successful campaign three weeks after Anthony Albanese’s victory.

He said the campaign targeted undecided voters to make them feel “haunted” by the idea of ​​another three years under a Morrison government.

An advertisement (pictured) that appeared on screen after Mr Albanese's victory in the first leadership debate featured a vision of Mr Morrison trying to force an exhausted firefighter to shake his hand

An advertisement (pictured) that appeared on screen after Mr Albanese’s victory in the first leadership debate featured a vision of Mr Morrison trying to force an exhausted firefighter to shake his hand

Labor released a barrage of TV and radio ads shelling Mr Morrison over his handling of the 2019 bushfires and the slow rollout of the Covid-19 vaccine.

An ad that appeared on the screen after Mr. Albanian’s victory in the first leadership debate featured a vision of Mr. Morrison trying to force an exhausted firefighter to shake his hand, as well as photos of him vacationing in Hawaii as the country was on fire.

Another repeatedly had him say “that’s not my job” and accused him of not taking responsibility for mistakes.

Speaking to the National Press Club on Wednesday, Mr Erickson said Labor’s biggest challenge was convincing undecided voters to support a new government, when normally in times of crisis the status quo prevails.

“The biggest barrier Labor had to overcome was not voters’ evaluation of our proposal, or a counter-offer from the coalition, it was a widespread and deep sense of fatigue, fear and aversion to risk after some of the most difficult years we’ve had.” have had.’ endured,” he said.

Labor won a narrow majority of 77 seats in the lower house.  Pictured: Mr Albanese with his girlfriend Jodie and son Nathan on election night

Labor won a narrow majority of 77 seats in the lower house. Pictured: Mr Albanese with his girlfriend Jodie and son Nathan on election night

Normally, these sentiments would send the witch-keepers resolutely back to the government of the time and weigh heavily on an effort to build a majority for change. Still, we had a strong argument.

We argued that the alternatives in this election were not ‘the devil you know’ or ‘a leap into the unknown’ – instead it was a clear choice between a brighter future under Anthony Albanese and three more years of Scott Morrison. ‘

Erickson believes Labor was able to “cultivate, elevate and fuel a mood for change”.

The aim was to portray Mr Albanese as someone who would “show up, take responsibility and work with people to solve problems” as opposed to Mr Morrison.

He also believes that voters had a clear idea of ​​Labor’s priorities and supported them.

They raised wages, invested more in Medicare and health care, partnered with industry to reduce production, and invested in renewable energy to reduce emissions and meet the challenge of climate change.

Labor won a narrow majority of 77 seats in the lower house, while the coalition lost 18 seats, including 10 to the ALP, six to climate-oriented independents and two to the Greens.

Labor unveiled a new TV ad attacking the Prime Minister for his missteps related to Covid-19 and wildfires.  He is pictured in Hawaii as the nation was on fire in 2019

Labor unveiled a new TV ad attacking the Prime Minister for his missteps related to Covid-19 and wildfires. He is pictured in Hawaii as the nation was on fire in 2019

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