Amazon is giving away $ 25 gift cards to anyone who agrees that the company 3D scans their entire body
- Participants agree to have 3D scans, photos & videos & # 39; s made of their bodies
- Scans are made while people every day and & # 39; close-fitting & # 39; to wear clothes
- Amazon says the research is being conducted to learn & # 39; about diversity & # 39; in bodies
- Many believe that the data can be used for Amazon's virtual try-on products
Amazon offers $ 25 gift cards in exchange for 3D scans of your body.
The internet giant is currently conducting a study at his New York office as part of Amazon Body Labs, which aims to learn about diversity between body shapes & # 39; a list, which was first seen through Mashable.
Participants who have made a 30-minute appointment will be asked to complete a survey and agree to have 3D scans, photos & videos made of them.
The move has been made because Amazon has had to deal with privacy issues surrounding its collection of data from Echo devices, as well as with the deployment of its controversial face recognition software.
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Amazon offers $ 25 gift cards in exchange for 3D scans of your body. The company is organizing a survey as part of Amazon Body Labs that & # 39; diversity of body shapes & # 39; want to get to know
Scans will be made in both their & # 39; everyday clothes & # 39; as in & # 39; close-fitting & # 39; clothing that could contain a bikini or close-fitting shorts and a sports bra for women is on the list.
Participants' height and weight measurements are also taken during each session.
Amazon said that all data collected from participants & # 39; will only be used for internal product research & # 39 ;.
The company added that it will not use the data for marketing purposes, but noted that all responses are subject to Amazon privacy statement, which details what types of data it collects and how it is managed.
After delivering a 3D scan of their body, the participants will receive a gift voucher of $ 25.
Mashable noted that a reporter signed up for the investigation and was told they had to sign a non-disclosure agreement to participate, meaning that everything that happened during the investigation should remain confidential.
Scans will be performed in both their & # 39; daily clothes & # 39; as in & # 39; close-fitting & # 39; clothing. Participants height and weight measurements are also collected as part of the study
Amazon Body Labs was established after the company acquired Body Body & # 39; s for 3D body modeling in 2015.
Body Labs previously supplied 3D body models for shopping and video games, but according to Mashable their technology has also been used in law enforcement.
Amazon has also organized other body scan exams in the past.
Last year, the company was looking for participants to enable the company to track changes in their bodies over a 20-week period, according to the Wall Street Journal.
It is not entirely clear what Amazon intends to do with the data it collects from this new study, but many have speculated that it can be used to improve Amazon's Echo Look.
The Echo Look is a & # 39; style assistant & # 39; camera that the company first launched in June.
WHAT IS THE AMAZON ECHO LOOK CAMERA?
Amazon & # 39; s Echo Look smart camera has a price of $ 200.
With the help of Alexa, the device takes photos & full length videos & # 39; s from all angles to help users choose the right outfit.
The app allows users to create a personal lookbook, browse through your outfits and use vision blur in the background of the computer to make your outfits pop.
The new feature, called Style Check, uses advanced machine learning algorithms and advice from fashion specialists to let users know if their choice of clothing is a do or not.
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