NobleBlu, a wellness brand backed by Alex Dixon, has reportedly closed due to lack of sales, four years after launching.
The BGT judge, 45, says he is “disappointed” after the supplement range, which promised to boost immunity, beauty, focus, balance and energy, “failed to take off” and the company was dissolved last month.
Alesha, who owns 5% of the company, previously explained that she hoped the products would help people find their “rhythm and flow” and promoted the brand through her social media.
But now a source has said Mirror: ‘Alesha was really passionate about NobleBlu and worked a lot on it, even though she was not one of the official directors of the firm.’
“Unfortunately, it was not as successful as expected and has now closed.”
NobleBlu, a wellness brand backed by Alex Dixon, has reportedly closed due to lack of sales, four years after launching (pictured promoting the brand in 2020).
The BGT judge, 45, says he is “disappointed” after the supplement range “failed to take off” with the company’s dissolution last month.
Alesha, who owns 5% of the company, previously explained that she hoped the product would help people find their “rhythm and flow” and promoted the brand through her social media. (pictured in 2021)
Before adding: “Alesha is disappointed, but luckily she has plenty of other projects to focus on at the moment.” “In addition to BGT, she has some interesting things in the pipeline that she hopes to announce later this year.”
MailOnline has contacted Alesha’s representatives for comment.
It comes after Alesha was left in tears during last week’s BGT while watching an eight-year-old boy with a brain tumor perform.
Ravi sang with his choir, Ravi’s Dream Team, and went straight to the semi-finals when they got a golden buzzer from the former Mist-Teeq singer.
And he insists he will donate the £250,000 prize to charity if he wins.
Taking the stage, Ravi introduced his sister, mother and father to the judges and explained his reasoning for being on the show while standing alongside the group, who range in age from five to 78.
He said: ‘I’ve watched BGT all my life and I’ve always wanted to audition for it.
“Two years ago I was diagnosed with a brain tumor and I’m here to show that no matter what life throws at you, you can still achieve your dreams.”
A source said: “Sadly it just didn’t take off as she had hoped and it has now closed.”
Before adding: “Alesha is disappointed, but luckily she has plenty of other projects to focus on at the moment.” “In addition to BGT, she has some interesting things in the pipeline that she hopes to announce later this year.” -Pictured of her with fellow BGT judges (LR) Bruno Tonioli, Amanda Holden, Simon Cowell
Ravi and the choir performed A Million Dreams from the hit movie The Greatest Showman, which left everyone incredibly emotional.
Explaining why she pressed the bell, Alesha said: “The golden buzzer is a very personal thing and I always say I can only press it when I feel good and you are an extraordinary young man.”
The judges then stood as members of the choir, made up of friends, family, school teachers, medical professionals and other children from Ravi’s brain tumor community, hugged each other in celebration.
ITV viewers quickly took to X to say they were also “in tears” and that the golden buzzer performance was “well deserved”.
They wrote: ‘The British have talent they made me cry, that golden buzzer was well deserved; Britain’s Got Talent… sobbing; The British talent is emotional tonight; I am in a sea of tears. Close to home as my daughter had a stage 4 brain tumor so we’ve had a hellish 18 months.
It comes after Alesha was left in tears during last week’s BGT while watching an eight-year-old boy with a brain tumor perform.
Ravi sang with his choir, Ravi’s Dream Team, and went straight to the semi-finals when they got a golden buzzer from the former Mist-Teeq singer.
Ravi has said he will donate the show’s £250,000 prize money to charity. if you win the competition.
Britain’s Got Talent contacted him after They saw his previous fundraising efforts. for the Brains Trust and The Brain Tumor Charity, and Ravi had raised £109,000 at the time of writing.
He said Sun: ‘I didn’t see Alesha pressing her golden buzzer because we were bowing!
“There was all this confetti, but it took a long time for all of our brains to make the connection to the doorbell.
“I’ve met famous people before, but at that moment I felt different, like they believed in what we were trying to do.
“If we won, it would help us reach our fundraising goal, but winning would also raise a lot more awareness about brain tumors.”