Aldi is set to introduce a strict two-bottle limit on its own Crémant De Loire brand before New Year’s Eve.
Between December 27 and 31, the budget supermarket will reduce the price of its sparkling wine from £8.99 to £4.99.
As a result of the 44 per cent price drop, Aldi is expecting “unprecedented demand” and has introduced a two-bottle limit for this highly sought-after product.
“We want everyone to be able to toast a glass of quality wine this festive period, without breaking the bank,” said Julie Ashfield, managing director of buying at Aldi UK.
“By reducing the price of our exquisite Crémant De Loire to just £4.99 and introducing a two-bottle limit, we are ensuring more customers can experience this exceptional sparkling wine at an incredible price.”
Launched as part of the supermarket’s latest Autumn Winter range, Aldi’s own brand sparkling wine has been praised for its taste by impressed wine critics, reported devon live.
If shoppers can’t wait until December 27 to score some festive savings, Aldi is slashing the price of more than 60 bottles of its specially selected wine range by 25 per cent from December 9 until New Year’s Eve .
But it is bad news for buyers in Wales and Scotland, who will not be able to buy the bottles for less than the minimum unit price in their respective countries.
Aldi’s own brand Crémant De Loire has been reduced from £8.99 to £4.99
It comes as Aldi advised shoppers to visit stores between typically quieter times, between 8pm and 10pm.
Meanwhile, some of the quieter days are Tuesday, December 17 and Sunday, December 22, as well as Monday, December 23 and Tuesday, December 24 for those who don’t mind leaving shopping until the last minute.
The discount supermarket has been named Christmas Retailer of the Year by the Quality Food Awards, as well as ‘Best Overall Grocer’ in the prestigious Good Housekeeping Institute Christmas Taste Test 2024.
The annual Good Housekeeping taste test, which tests 730 products from more than 97 brands, also crowned Aldi’s turkey, mince pies and champagne as best in class in their categories.
Richard Thornton, communications director at Aldi UK, said: “For many of us, Christmas is about coming together to share special moments, often enjoying delicious food and drink with our loved ones.”
“At Aldi, we’re here to make your celebrations unforgettable, offering you everything you need to create a festive feast that’s affordable and high quality.”
He added: “This way, you can focus on what really matters: spending time together.”
Meanwhile, British retailers have been accused of “greed” after introducing steep price rises over the past two years on festive foods and drinks, including pigs in blankets and cream liqueurs.
As a result of the 44 per cent price drop, Aldi is expecting “unprecedented demand” and has introduced a two-bottle limit for this highly sought-after product (file photo)
Some Christmas foods increased by up to 38 percent compared to the same period in 2022, while alcoholic beverages increased by up to 46 percent.
Critics accused retailers of exploiting shoppers at one of the most expensive times of the year, calling the increases “greed inflation” – excessive price increases to boost profits.
The Mail compared the cost of Christmas products at the beginning of November 2022 and the same period this year, when they are normally released in stores.
Tesco’s standard range mince pies cost 38 per cent more, from £1.09 to £1.50, while Sainsbury’s version rose 36 per cent from £1.25 to £1.70.
The price of panettone has also risen: Aldi and Tesco have increased theirs by 25 per cent, from around £4 to £5.
Crisps saw big price rises, with Lidl’s Deluxe Pigs in Blankets hand-cooked crisps up 26 per cent to £1.25 and Morrisons The Best Turkey & Stuffing Flavor crisps up 24 per cent, from £1.25. 1.09 to £1.35.
Meanwhile, the cost of Morrisons’ pigs in blankets rose 22 per cent (from £2.25 to £2.75) over the two-year period.
Alcoholic beverages experienced large increases. A 1-litre bottle of Morrisons The Best Irish Cream Liqueur went from £10.99 to £16 between November 2022 and this year, an increase of 46 per cent.
Lidl’s Christkindl Gluhwein, a German mulled wine, also increased by 20 per cent during this period, from £4.99 to £5.99.