Jennifer Lopez made a bet most Hollywood types wouldn’t make: using her own money to finance This Is Me… Now: A Love Story.
Lopez, 54, co-wrote and stars in the 65-minute piece of music that accompanies her album of the same name, which will be released on February 16.
The actress and singer had already prepared the financing for the film, although when they backed out at the last minute she decided to finance it herself.
The news comes just days after the diva hinted that this could be her last album, although she hinted that there could also be another tour.
“Everyone thought I was crazy when I said I would do it. We had funding, but then it ran out,” Lopez said. The Hollywood Reporter.
Jennifer Lopez made a bet most Hollywood types wouldn’t make: using her own money to finance This Is Me… Now: A Love Story
Lopez, 54, co-wrote and stars in the 65-minute piece of music that accompanies her album of the same name, which will be released on February 16.
“They pulled out at the last minute, and then it was that moment where you’re like, OK, do we just make a video or do we go ahead and do this?” he said in an interview with Nuyorican Prods. Producing partner Elaine Goldsmith-Thomas.
Using one’s own money to finance a project is frowned upon as one of the old “unwritten rules” of Hollywood, and Goldsmith-Thomas admitted she was “terrified” at the idea.
But I believe in her a lot. She was open to notes from anyone. She understood that she had to do it,” Goldsmith-Thomas added.
“She understood that it was stupid to finance your own thing and yet sometimes the fool is the genius because you’re following your heart and this really is her heart,” the producer admitted.
López added that the idea for the film came from a desire to do more than just a music video.
‘I thought, wow, this is a very special magical moment right now. I didn’t think it was right to shoot a video and do the normal thing. “I wanted to do something really different with this,” Lopez admitted.
He added that he called director Dave Meyers, who directed some of his music videos, and played him some music from the album.
Lopez said she made the album This Is Me: Then 20 years ago and was inspired by her rekindled love with Ben Affleck to make This Is Me: Now.
“They pulled out at the last minute, and then it was that moment where you’re like, OK, do we just make a video or do we go ahead and do this?” he said in an interview with Nuyorican Prods. producing partner Elaine Goldsmith-Thomas
Using one’s own money to finance a project is one of the old “unwritten rules” of Hollywood, and Goldsmith-Thomas admitted she was “terrified” at the idea.
Using one’s own money to finance a project is frowned upon as one of Hollywood’s long-standing “unwritten rules,” and Goldsmith-Thomas admitted she was “terrified” at the idea.
‘I told him I made this album 20 years ago and now we’re here, and he said, “That’s the story.” The story you just told me is the story,” López explained.
‘I told him I made this album 20 years ago and now we’re here, and he said, “That’s the story.” The story you just told me is the story,” López explained.
‘I told him I didn’t want to tell the story of Ben and I because people know that story. I wanted to do something different. So we embarked on how to do it in a visual way, singing, dancing and having fun in real life,” she added.
Affleck stars in the film alongside other stars such as Sofia Vergara, Trevor Noah, Keke Palmer, Trevor Noah, Post Malone, Derek Hough, Kim Petras, Fat Joe and Neil DeGrasse Tyson.
The album will be her first in 10 years, since 2014’s AKA, with Lopez performing lead single Can’t Get Enough on Saturday Night Live earlier this month.