Dunkin’ has added an all-new value meal to its menus nationwide amid its intense 2024 competition with Starbucks.
The coffee chain announced the arrival of the limited-time value meal and other new items in an Aug. 28 press release.
The $6 combo includes a bacon, egg and cheese sandwich, fries and a medium coffee.
The value menu and its other new items were added just days after Starbucks’ Pumpkin Spice Latte returned to its menus earlier than ever.
Dunkin’s revenue in 2023 was nearly $1.5 billion, far behind the $36.476 billion earned by Starbucks during the twelve months ending June 30, 2024.
Dunkin’ announced the arrival of its new $6 meal in an Aug. 28 press release. It comes with a bacon, egg and cheese sandwich, fries and a medium cup of coffee.
This meal will only be available for a limited time, and Dunkin’ has not announced when the offer will end.
Dunkin’s foray into value meals comes two months after Starbucks announced its own combo meals.
The chain is now offering a large hot or iced coffee or hot or iced tea with a croissant for just $5. And if you wanted to upgrade your croissant to a breakfast sandwich, that would cost $6 under its new deal.
As of July 2024, Dunkin’ earned about $750 million in annual revenue, and these deals will help it get closer to the $1 billion mark.
Dunkin’ described the value-priced meal as “a great deal for breakfast lovers” and “another reason” for customers to visit any of its locations.
In addition to the $6 meal, Dunkin’ added its first-ever latte called the Dunkalatte.
The Dunkalatte is a combination of espresso and latte – the official state drink of Rhode Island.
By putting all the ingredients together, customers can enjoy “an ultra-smooth beverage that drinks like a latte and tastes like a melted milkshake,” according to Dunkin’s press release.
Dunkin’ fan-favorite pumpkin drinks also returned to its menus, including its Pumpkin Spice Signature Latte.
Dunkin has also upped the ante by adding its Pumpkin Spice Signature Latte back to the menu.
The fan-favorite drink can be hot or iced and is made from espresso and pumpkin-vanilla flavored milk.
The latest drink Dunkin’ added to its fall lineup this week is Almond Spice Coffee, which is an original blend of hot or iced coffee with hints of pumpkin and toasted almonds.
Other familiar Dunkin’ favorites now available nationwide include the Maple Bacon Breakfast Sandwich, Loaded Fries and Chocolate Chip Banana Bread.
The long-standing competition between Dunkin’ and Starbucks has not gone unnoticed this year.
More than one X user has brought up Dunkin’ items and claimed they were implemented for competitive and age demographic purposes.
Dunkin’s menu updates were announced less than a week after Starbucks brought back its seasonal Pumpkin Spice Latte earlier than ever.
‘In the US, Dunkin’ Donuts launched a new line of frozen energy drinks aimed at younger customers,’ said one X user. wrotein reference to the chain’s Tornado Twist Spark’d energy drink.
User X then claimed that Starbucks is fending off “increasing competition” by focusing its marketing more on Gen Z and millennials.
“I think Dunkin’ Donuts’ message is clear. It wants to differentiate itself from its competition (Starbucks), it wants to be at the service of the average citizen, accompany them in their daily lives and be something simple when it comes to buying,” tweeted Another user X.
In addition to the new menu items, Dunkin’ will offer several limited-time offers for its rewards members.
Dunkin’ Rewards members can enjoy a Green Goddess Wrap for $2 with the purchase of a beverage now through September 12.
You can also enjoy Dunkin’s Croissant Stuffer for $2 with any drink purchase through September 2.
Other offers running next month include bonus points, $1 muffins, $3 Dunkalattes and $1 off a half-dozen donuts or 25 Munchkins Donut Hole Treats.
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