Password Manager 1Password today launched a new service, Passage by 1Password, designed to enable businesses to build password verification into their apps and websites without having to maintain their own security infrastructure.
The rollout signals 1Password’s expansion beyond credential management and into the customer identity access management space. But it is also trendy. Apple introduced passkey support for iOS in September, allowing iPhones to serve as login tools for any compatible website or app. PayPal debuted support for passkeys on iOS in October, while other companies like Google, Shopify, Kayak, and DocuSign have also introduced support.
“Password replacement has been predicted since the early 2000s, but now all major platforms – Microsoft, Apple, Google, etc. – along with 1Password and others have joined the FIDO Alliance to make the passwordless vision a reality. make,” said Jeff, CEO of 1Password. Shiner told TechCrunch in an email interview. (The FIDO Alliance, the governing body for authentication, is tasked with defining passkey specifications.) “By launching Passage by 1Password, we aim to drive adoption of this technology by enabling developers and businesses to easily manage passkey logins in implement their products and services.”
As for Shiner’s point about the superiority of passkeys, it’s true that the technology – a biometrics-based login solution – is much more secure than passwords in general. As Jess Weatherbed from The Verge notespasskeys can completely replace passwords and verification systems such as two-factor authentication or SMS verification, providing better protection against hacking and phishing attacks as there is no fixed login or code sent to be stolen.
They’re also easier to use than passwords – arguably. Investigation of the FIDO Alliance discovered that 58% of US consumers have abandoned shopping carts and halted their purchases due to the difficulty of managing passwords, while 1Password is its own research suggests that 75% of people would consider using passwords instead of passwords.
Password Flex.
Passage by 1Password includes two products: Passkey Complete and Passkey Flex. With Complete, businesses can create passcode user experiences that work across platforms, including iOS, Android, MacOS, and Windows. As for Flex, it allows customers to deploy passkey solutions over time while educating their customer support teams and integrating the solutions with their existing identity management systems.
Passkey Complete and Passkey Flex are free for up to 1,000 monthly active users. Above that, companies pay per use; a 1Password subscription is not required to use Passage.
When asked how Shiner sees Passage fit into 1Password’s broader product portfolio, he said he believes it’s a “natural extension” but also a path to expansion — just over a year after the company raised $620 million in a Series C round that valued it at $6.8 billion. At the time of the fundraiser, 1Password credited its success to the continuation of remote and hybrid working and the rapid adoption of cloud apps, both trends consistent with the broader movement toward passwords, Shiner said.
“password“Our vision has always been to build a safer, simpler digital future for everyone and we do that by taking a people-centric approach to security so that companies, individuals and developers can effortlessly protect their most private information,” said Shiner. . “Passage 1Password enables developers in a wide range of companies to integrate password key login experiences into their projects with just a few lines of code… We are now rolling out and have seen strong initial interest in our solutions with thousands of developers signing up to try it in the early stages.”
Password completed.
1Password, which provides a list of websites, apps, and services that already allow users to sign in with password keys, has strongly supported the technology on the consumer side, as have rivals like Dashlane. The company recently announced that starting June 6, anyone with a 1Password account will be able to store and manage their password keys, and 1Password has teased to users to replace them master password with a password.
“The ability to completely remove the password, and the friction that comes with it, will quickly become a competitive advantage for those early adopters,” Shiner continued. “If there is a security advantage, a business advantage and a usability advantage, that is what is really going to help drive password adoption for a specific industry… We see this as a win-win for both companies and their customers , and it’s something we’re excited to support and make a reality.”
