In its pursuit of making Google Meet the best video conferencing platform available, the company is now partnering with its great rival Zoom – not against it.
Google has continued to invest heavily and add new features since the hybrid work boom that came about as a result of the pandemic, but it has a pretty big problem because there are so many alternative platforms that not every customer, client, or even colleague is using the same solution.
While many companies prefer the Google Workspace environment, which includes Meet, many other companies have continued to invest in Zoom as their primary communication platform.
Google Meet and Zoom
To drive potential new customer options, Google has now confirmed bi-directional interoperability between Meet and Zoom.
The news comes later in 2022 and means users can join calls from another platform via a calendar invite or by entering a meeting code.
There is one caveat, however, because while Zoom users can participate in Google Meet calls “on all platforms”, only certain Google Meet users can participate in Zoom calls. Particularly those with ChromeOS-based Meet devices.
The company promises to add support for other devices over time, but for now this will likely leave many users without concern, despite following a similar partnership with Cisco’s Webex platform over a year ago.
Elsewhere, the company has refined its partnership with Logitech and Poly, both of which will now offer Meet for Android-based devices. The Poly Studio X family and the Android-based device versions of Logitech’s Rally Bar and Rally Bar Mini will both launch in 2023.