Being able to sample audio from other users’ videos is one of TikTok’s greatest assets. It allows memes to seep across the platform and allows users to discover new content by watching videos with the same sound. Soon, YouTube will expand this feature in its TikTok competitor Shorts, allowing users to sample sounds from each content uploaded to YouTube.
YouTube officially announced this feature last month in a community support post, but tells The edge it should now be available for the first time in new markets as part of the Shorts launch in the UK, Canada and a number of Latin American countries (including Argentina, Brazil, Chile, Mexico, Colombia, Peru and Venezuela). The YouTube sampling tool will then be rolled out to other Shorts markets, including the US, in the coming weeks.
Shorts users can already sample sounds from other Shorts videos (as well as from a library of licensed music). But this update will greatly expand the audio they can easily access. The feature directs YouTube users to the Shorts feature via a new ‘Create’ button in the mobile app. This will appear under videos next to the like and dislike buttons. Clicking on it will give users the option to sample the video’s audio in Shorts. Shorts viewers can also tap the audio in any video to go back to the original source in YouTube itself.
This feature allows longform creators to “take advantage of letting the community find something interesting in their video,” said Todd Sherman, YouTube product leader for Shorts. The edge. Shorts users can create something with the sample audio, he says, and the creators of the audio may “get some inbound traffic or exposure. From the longform creator’s perspective, I think a lot of people are excited to get their stuff remixed. ”
However, not all makers are happy with this. After YouTubers noticed a new checkbox in their video upload settings that allows Shorts users to access their audio, many complained that it would “steal” their content. Search “YouTube Shorts Permissions” on YouTube itself and you’ll find lots of videos worrying about exactly this scenario, with thumbnails asking questions like, “YouTube legalized video stealing?”.
The permissions box seems to have been introduced before Shorts users could actually sample audio from YouTube videos. Right now it has to be manually disabled for every video, but Sherman tells The edge the company is working on a bulk opt-out option.
YouTube suddenly automatically ticked “Yes” on ANY YouTube video to be able to re-upload them as Shorts on OTHER channels???
Let your YouTuber friends know to go through and disable this setting with every video or else they risk stolen content… pic.twitter.com/b4rjiwmE2c
— Mysticat #Mysty200k (@MysticatLive) April 30, 2021
A YouTube sampling feature can also cause other problems. A huge range of content has been uploaded to YouTube over the years, much of which is sensitive or personal in nature. The uploaders of this content do not necessarily want their videos to be sampled, as this could lead to harassment or abuse. Nevertheless, the sampling function will be opt-out instead of opt-in. That means all YouTube videos can be sampled by default, and creators must specify which videos they don’t want to use in Shorts.
Sherman says YouTube is aware of these potential issues, but the company’s talks with creators have sparked more excitement. “There’s some concern about examples of videos that you think are personal or sensitive and that’s why creators have asked for the option to unsubscribe. But they also seem to realize it won’t work if it’s very selectively opt-in.” is,” he says.
YouTube originally launched Shorts in India last September before bringing the feature to the US in March. Last month, the company announced plans to pay creators $100 million to use the app, but it’s unclear exactly how much individual creators can earn.