YouTube star Summer Mckeen is facing a major setback for her new version of the beauty product, which fans and followers say are only suitable for white women.
However, many of her fans and followers have criticized the summer and the brand, pointing out that the shades of the bronzer, blush, highlighter and lip color are only suitable for people with light skin tones.
Yikes! Summer Mckeen (photo) has experienced setbacks after working with Nudestix to create a makeup set whose fans only opt for lighter skin tones
Backlash: 20-year-old YouTuber showed how she uses every product in the four-part kit that has been under attack since then in a video on Friday, May 17
Controversy: Many of the followers of the summer have revealed their disappointment with the kit (photo) because they said it contains products that can only be used by people with fair skin
Summer announced the collaboration with Nudestix in one video she shared on her You Tube channel on Friday, May 17.
In the clip, titled & # 39; Get ready with me // everyday makeup routine + BIG ANNOUNCEMENT hehe & # 39 ;, she showed the makeup set to her fans.
Summer showed how she used each product in the $ 69 four-part set, which includes a bronzer, a blush, a highlighter and a lip color.
Products: the four-part set contains a bronzer, blush, highlight and a lip color
The Nudestix website contains a quote attributed to Summer that reads: & # 39; My beauty tips are carefree and inspired by glowing earth tones and sun-swollen skin.
& # 39; I love makeup that looks natural, can easily be thrown into a beach bag and applied quickly.
& # 39; My Summer Proof collection is for all babes who make beautiful memories this season.
& # 39; Give your skin a fresh, radiant glow that lasts from sunrises to sunsets with cotton candy. Stay sunny, because the summer is official here! & # 39;
Since the YouTuber has uploaded the video to its channel, it has collected more than 480,000 views.
The clip has also collected more than 1,000 responses because many of its followers have revealed their disappointment with the kit.
One user wrote: & # 39; Girl, this is lame … it's 70 $ and also A SHADOW? Are u kidding me? why did you think this was a good idea? & # 39;
Another said: & # 39; This collection has only two shades, aimed at people with lighter skin tones. Where is the diversity at ??? & # 39;
Feedback: the followers of the summer left comments on the YouTube video, including one that reads: & # 39; 2019 and no shadows for darker people come up? !!! & # 39;
& # 39; I love your summer but this makeup kit is not for everyone …. especially those with dark skin tones … & # 39 ;, another user said.
A fourth user said: – Are you kidding? You really don't care about darker people? & # 39;
Many of the followers of the summer also referred to a recent incident in which the YouTuber and a number of other influencers collaborate with the fashion brand Shop – and was also accused of a lack of diversity.
Scandal: The setback is only a few weeks after the summer took place on a branded Coachella trip with the start-up fashion brand Dote Shopping, in which several members reported unfair behavior
According to BuzzFeed, a number of black women on the brand-sponsored Coachella trip reported that the fashion startup had treated women with a different color than white members of the group.
Summer responded to the allegations Instagram at that time I wrote: & # 39; On issues related to diversity and Coachella, I wanted to apologize for any involvement with the women of color during this trip.
& # 39; I stand ready, love and respect everyone who talks about their experience and I really wish it could have been different.
& # 39; If I had been more aware of everything that was going on at the weekend, I know that I (and I'm sure the other girls too) could have done something to change something.
& # 39; Because we are all more aware of it afterwards, I feel it is a bit harder to approach.
& # 39; I just know that I will no longer work with this brand.
& # 39; I asked to be removed from their app and social media because I refuse to stand by a brand that causes this kind of discomfort to these strong young women.
Controversial: a number of black women on the Coachella journey brand reported after the journey that the fashion startup had treated women of color differently than white members of the group
Shocked: many of the followers of the summer referred to the & # 39; Dote situation & # 39; because several said they believe they & # 39; nothing & # 39; learned from the incident
& # 39; I really hope that all hateful words and negative comments can come to an end because, 1. No one but the girls on that trip really know how it went, and 2. We are all people who work every day to learn and improve, & she added.
And now her followers blame her for not paying enough attention to the scandal
& # 39; Wow that she really learned NOTHING from the Dote situation … not even surprised & # 39 ;, wrote one, while another said: & # 39; She has learned absolutely nothing from dote lmao, I had it expects. & # 39;
& # 39; Very disappointed with how you dealt with the Dote situation and then released a collaboration with one color range & # 39 ;, a third user said. & # 39; I thought we learned from Tarte's mistakes last year. & # 39;
In response to the situation, Nudestix told BuzzFeed that the collaboration with Summer contains her personal favorite shades.
The company added that it has products in & # 39; different shades & # 39; supplies to be suitable for different skin tones.
& # 39; It is very important to note that the Summer Mckeen collaboration is just a selection of the favorite colors and textures of the summer that she personally likes to wear & # 39; read the statement.
& # 39; All our products are available in different shades, individually, for our customers covering different ages, genders and ethnicities, and we are proud of that. & # 39;
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