YouTube videos & # 39; s with children under 13 receive more than three times as many views as videos & # 39; s without children, a new study by the Pew Research Center.
Pew compiled a list of popular YouTube channels (channels with more than 250,000 subscribers) that existed until the end of 2018 and analyzed all the videos that those channels produced in the first week of January 2019. Although only a small number of English-language video & # 39; s focused on children, on average they still received more views than other videos that were not focused on children. However, each video in which a child who was younger than 13 years old played on average received nearly three times as many views as other types of video & # 39; s.
“The very small subset of video & # 39; s that were aimed directly at a young audience and also recommended that a child under the age of 13 be more popular than any other type of content identified in this analysis, measured by the number of views, "the report said.
A YouTube spokesperson told The edge that the company could not speak with the method or results of Pew & # 39; adding that & # 39; generally on YouTube the most popular video categories are usually areas such as comedy, music, sports and & # 39; how & # 39;. & # 39; Still, including children in videos to increase the number of views is a facet of YouTube that many creators have discovered. One of the largest family blog channels on YouTube, The Ace Family, collected more than 16 million subscribers in less than three years, The edge previously reported. Even Jake Paul, a vlogger known for his pranks, invited a family to live in his house so he could vlog with their four-year-old son Tydus.
Makers have seen it as a way to guarantee advertising revenue due to the popularity of the videos. Now, following a Federal Trade Commission investigation into children's safety on the platform and reports from YouTube become a refuge for predators, YouTube is trying to change part of its culture. The company has disabled comment sections for videos with children, and it is reportedly investigating algorithmic changes that may affect the videos that are recommended.
According to the current YouTube service conditions, the platform is not intended for children under the age of 13. The company has developed a completely separate app, YouTube Kids, which should be safer for young viewers.