YouTube & # 39; s arguably first beauty promoter Michelle Phan has confirmed that after her three-year break from posting videos & # 39; s will not return to vlogging – and has instead focused her gaze on Bitcoin as a way to make money to earn.
The native mother from Boston, Massachusetts, placed her first makeup-related video in her feed earlier this month after revelations of her depression in 2017, which she told followers in an animated film.
When you speak The cut, the 32-year-old makeup guru explained her break with the YouTube community and why she would no longer be blogging in the future.
The return: influencer Michelle Phan went to YouTube earlier this month after she disappeared from the video platform three years ago to focus on her mental health
Taking a break: in 2017, after a 10-month break, the 32-year-old beautician revealed that she had struggled with depression
The OG: Boston resident gained worldwide fame 12 years ago by posting beauty self-studies
& # 39; I was at the height of the party. And that's when you want to leave, & Michelle said about leaving the digital sphere of beauty.
She believed that at the start of the YouTube beauty world influencers were used more as makers instead of promoting new products. But this has changed as the industry progressed.
& # 39; I remember eight years ago, before L’Oreal bought NYX, they made this giant white pencil called Milk Pencil. A hack has been discovered on YouTube, where you can melt it with a hair dryer to become a primer. That was dope, & Michelle told the publication.
& # 39; You don't see things like that very often, because everyone gets PR-boxes sent. It is not necessarily bad. Yes, it is diaper, but in a sense, that journalistic, democratic approach is missing. & # 39;
Laziness, however, was no reason why Michelle first took a break from filming YouTube vlogs and tutorials in 2016.
Instead, she took the break to tackle her mental health and to give priority to her happiness.
She broke her silence on the platform in June 2017 after not having posted any clips online since July 2016. (She also briefly met Racked in April 2017 about her struggles.)
& # 39; Money can bring out the worst in people, and I was no exception, & # 39; she said in the animated explanation video.
& # 39; The taste of success was like a medicine and I couldn't get enough of it & # 39 ;, she said.
No plans: Michelle said she has no plans to return to vlogging after she & # 39; length & # 39; has achieved
New priorities: fans previously tweeted at Michelle about her focus change by posting YouTube tutorials. Michelle said she haunted & # 39; my bliss & # 39; instead of producing content
Advertisement: the social media personality teased the launch of a new product, a clear lip gloss, created earlier this month under her Em Cosmetics line on return to YouTube
& # 39; Once I was a girl with dreams – who eventually became a product: smiling, selling and selling. Who I was in front of the camera and who I really was began to feel strangers to me, & she explained.
& # 39; My uncertainties are getting the worst of me. I was captured by my own vanity and was never satisfied with what I looked like. My life online was beautiful, but in reality I was carefully putting together the image of a life that I wanted, I hadn't had. & # 39;
& # 39; You would think this performance is great. You should be happy. & # 39;
& # 39; But I wasn't. I woke up and felt so broken. I didn't know why, & she added.
The loss of the influencer market on YouTube does not mean that Michelle will be far from makeup. Michelle owns Em Cosmetics, which she bought back from L & Oreal in 2016 after she initially sold it to the makeup empire.
She is also a co-founder of Ipsy, a make-up subscription service.
Regarding posting content on her YouTube and Instagram, Michelle said her content will be more focused on how she was able to tackle her depression and prioritize her happiness.
& # 39; I realize I can't save the world. But I can save myself, and if I show people how I saved myself, and I share how I did it, it can save them, "she told The Cut.
Change of direction: although she posted on YouTube for her cosmetics company, this does not mean Michelle is returning. Instead, she focuses on Em Cosmetics and Bitcoin
Staying busy: & # 39; I was at the height of the party. And that's when you want to leave, & Michelle said about leaving her influencer career
Another venture that Michelle is now passionate about is Bitcoin, the cryptocurrency that reached a peak in popularity last year. She is also an investor at Quarters, a gaming company for cryptocurrency.
& # 39; It's probably the most important investment you can ever make in your life & # 39 ;, she said about the crytocurrency.
A criticism of the investment is that people are currently unable to use the money earned with Bitcoin to make real-life purchases. But that doesn't bother Michelle at all.
& # 39; That was also the same with internet. Do you remember when there were only internet cafés? And now we have internet on our phones & # 39 ;, she said and tackled the potential growth of Bitcoin in the future.
Fans have probably not predicted this turn of attention for one of their favorite YouTubers, but Michelle is still working to provide some content related to beauty on her social platforms.
Em Cosmetics recently launched two eyebrow products – Fine Liner Brow Pencil and Micro-Fluff Sculpting Brow Cream – as well as four shades of the Color Drops Serum Blush.
Michelle also recently showed four brand new glosses for fans on her Instagram and YouTube in an advertisement, which marked her short return to the influencer room.
& # 39; The superficial truth is that I still want to look good. I want to age aesthetically, & Michelle said about her passion for beauty.
& # 39; I use the term & # 39; gracefully & # 39; not happy, because what does that actually mean? I will of course do treatments to look younger. There are things you can do to stimulate collagen growth, therapies or certain fillers. & # 39;
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