YouTube says the new copyright policy could result in & # 39; MORE blocked content & # 39; because it withdraws the ability of artists to generate income with music clips that users have manually marked
- YouTube says that a new copyright policy can lead to more reported content
- Copyright owners can no longer share the revenue of flagged videos
- The new rule only applies to music clips that & # 39; very short & # 39; or unintended
- If the video is found in violation, it can be deleted or demonized
- The rules only apply to video & # 39; s reported manually and not to video & # 39; s found by AI
A new, less lucrative copyright policy can reduce the number of claims against makers.
According to YouTube, the company will stop the policy of allowing copyright owners to share in the advertising revenue of video clips from creators who have unintended and & # 39; very short & # 39; contain clips of copyrighted music.
Copyright owners can instead only have YouTube remove the clip or leave the video and prevent the publisher from making money from it.
YouTube says the new policy for reporting copyrighted material may cause more videos to be removed from the site.
According to a blog post from YouTube, the move is intended to make the system fairer, taking into account the complaints of copyright owners.
& # 39; Without the option to make money, some copyright owners may choose not to claim very short or unintended use, & # 39; said that company.
& # 39; Others may choose not to generate revenue from the video for any party. And some may choose to apply a block policy. & # 39;
YouTube will continue to use its AI-powered Content ID matching system to detect clips that contain copyrighted material, which is said to find the vast majority of the material.
Because the new policy only applies to clips that are manually reported, this means that if the clip is discovered by the YouTube system, copyright holders can still claim advertising revenue.
Although it is difficult to predict exactly what the impact of the change will be, without financial incentive, many copyright owners may eventually find the prospect of manually tracking and reporting content too heavy, leaving more clips untouched.
Conversely, YouTube says it could lead to an increase in video & # 39; s being deleted or demonized if copyright holders choose to continue to enforce the policy.
It is unclear what effect the new policy would ultimately have, but it is possible that some copyright holders choose not to search for content
"We recognize that these changes can lead to more blocked content in the short term, but we think this is an important step to find the right balance in the long term," the company said.
& # 39; Our goal is to unlock new value for everyone by stimulating creative reuse and content mashups, while fairly compensating all rightholders. & # 39;
If claims were to decrease, this would probably be a relief for many makers who fought with flags on their content, even if music occasionally plays in the background.
According to a report from The edge In May, some YouTubers lost significant revenue due to an increasing number of claims from copyright holders, including a maker who says that reciting a single line from a Bon Jovi number resulted in a five-digit loss.
WHAT HAS YOUTUBE DONE TO IMPROVE HIS MODERATION?
YouTube announced in December 2017 that it would hire 10,000 additional human moderators to monitor videos due to too much offensive content on the site.
Susan Wojcicki, the director of the video sharing site, revealed that YouTube enforcement teams had reviewed two million videos on extremist content in the last six months – 150,000 removed from the site.
About 98 percent of the video & # 39; s that were deleted were initially flagged by the & # 39; computer learning & # 39; algorithms.
Almost half were deleted within two hours of uploading and 70 percent were deleted within eight hours.
Miss Wojcicki added: "Our goal is to stay one step ahead, making it harder for content that violates policies to appear or stay on YouTube.
"We will use our advanced machine on a larger scale to enable us to quickly remove content that violates our guidelines."
Earlier this year, YouTube parent company Google announced that as of February 20, channels need 1,000 subscribers and have had to gain 4,000 hours of viewing time in the last 12 months, regardless of the total number of views, to qualify.
Previously, channels with 10,000 views in total were eligible for the YouTube partner program that allows creators to generate revenue from ads placed before their video & # 39; s.
This threshold means that a maker who makes a weekly ten-minute video needs 1,000 subscribers and an average of 462 views per video to receive advertising revenue.
This is the biggest change in the advertising rules on the site since its creation – and is a new attempt to prevent the platform from being & # 39; co-opted by bad actors & # 39; after persistent complaints from advertisers in the past twelve months.
YouTube's new threshold means that a maker who makes a 10-minute video every week needs 1,000 subscribers and an average of 462 views per video to receive advertising revenue.
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