YouTube is making some notable changes to the ad controls available to creators. Starting in November, YouTube will remove individual ad controls in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos. according to company support document Signed by “Rob”, a YouTube team member.
Instead, creators will only be able to choose to turn ads on or off before or after a video. If you choose to have those ads, YouTube will choose whether to show pre-roll, post-roll, skippable, or non-skippable ads “where applicable.” by a notice in another supporting document.
YouTube maintains that this will not be a big problem. “Most creators shouldn’t notice any changes as many of these ad formats are already turned on by default,” Rob said. “In the last year, for long-form videos that were enabled for monetization at the time of publication, more than 90 percent of videos had pre-roll, post-roll, skippable, and non-skippable ads enabled.” But for creators who want finer control over the types of ads their viewers can see, this upcoming change could prove disappointing.
YouTube is also introducing some new ad options for mid-roll ads. For live streams, creators will be able to see a 60-second countdown before an ad appears, with the option to skip that ad if they don’t want to interrupt the stream. Creators who broadcast live will also be able to delay mid-roll ads for 10 minutes. And in the coming months, with long-form videos, YouTube says creators will be able to choose to have automatic ad breaks during the video. and those selected manually; Currently, you can only choose between one option or another.