More content will be created on YouTube, at least in part, using generative AI.
The video platform announced several new AI-powered tools for creators at its annual conference. Made on YouTube event on Thursday. Among the features coming later this year or next are AI-generated photo and video backgrounds, AI video topic suggestions, and music search.
A new feature called Dream Screen will create AI-generated videos and photos that creators can place in the background of their YouTube shorts. Initially, creators will be able to write prompts to generate funds; Over time, YouTube says, creators will be able to remix and edit their existing content using artificial intelligence tools to create something new.
On Made on YouTube, the company demonstrated Green Screen, generating funds in seconds based on brief prompts.
AI tools will also begin to inform what type of content creators create. A new AI feature in YouTube Studio will generate topic ideas and outlines for potential videos. AI suggestions will be customized for individual creators, YouTube says, and will be based on trends that are already trending among audiences. Additionally, an AI-powered music recommendation system will take a written description of a creator’s video and suggest audio to use.
Finally, YouTube announced an AI dubbing feature that will allow creators to dub their videos into other languages. YouTube brought in the Aloud team from its Area 120 incubator earlier this year to help create the feature.
The shift in how digital creators create content is already underway since the explosion of cheap generative AI tools over the last year. As Google, YouTube’s parent company, has been pouring money into its generative AI systems, YouTube has also slowly introduced AI-powered tools, including video summaries. In Google’s most important product, Search, the company is already testing putting AI search results at the top in the form of a Generative Search Experience.
YouTube’s slew of new AI-powered products could mark a shift in the way creators plan, create and structure their content. AI-powered insights will likely change the type of content creators duplicate, and AI-generated content, already viral on YouTube, will become more common. In response to the spread of compelling synthetic material, other platforms such as TikTok have already introduced labels to identify AI-generated material as such.
YouTube is also making it easier for creators to create shorts with a new YouTube Create app it announced at the event.