YouTube video makers have long complained about the irregular and unreliable reporting system, but new product changes are trying to address those frustrations.
Notifications are now automatically set to personalized, according to a new blog post from the product team. This means that not everyone who registers receives the same videos & # 39; s in their inbox. Under the new system – at least in theory – to receive notifications about every video released by a video maker, people must click on subscribe, click on the golden bell icon and make sure notifications are enabled for their account. If they do not do this – and press the red subscribe button – they may not receive notifications for the new videos from video makers, although all videos that have signed in should still be displayed on the Subscriptions tab. The product change should make this easier for users to understand.
In fact, YouTube acknowledges that if you are confused, you are not alone.
"By a series of to test and user research we have discovered that this updated name and visual design improve overall understanding of the default bell setting and make it clearer that you will not be notified of any new video upload, "the blog post says.
When the YouTube product team first made it clear why some people don't receive notifications and others perhaps, the community had one main question: shouldn't everyone who has a channel subscription receive a notification? Nobody really understood how notifications worked earlier. Research by the YouTube team showed that people were overwhelmed by the number of notifications they received by subscribing to multiple channels and turning them off completely. With the new change, people can personalize notifications for every channel they subscribe to on YouTube.
The incoming change is a direct response to growing frustration among creators who claim to have suffered "Subscription Hosting". There was indignation of makers in March 2018, to which YouTube has since responded with incremental updates to the reporting system and updates on user surveys that may affect further changes. Video makers have constantly told YouTube via Twitter that the first wave of viewers when videos go live are very important for their channel and advertising revenue. The more viewers that are shown, the more advertising profit notifications (CPM creators) can receive.
"Sometimes we dropped notifications and we didn't deliver them, and it's up to us," said James, a member of the YouTube reporting team, in a video about the product change. "If you send billions of these things to billions of users, even a small percentage of profit can hit many people."
To talk to video makers more directly, YouTube is introducing new statistics that YouTube users can use to better understand how many of their subscribers receive notifications. One new statistic shows makers how many subscribers have signed up to receive all notifications, but may not have enabled notifications for their account or device. The second statistic is for people who have registered for all notifications, but for whom notifications are enabled.
Video makers have started talking about the update on Twitter and the reception is mixed. While people appreciated the transparency that YouTube has shown – something that CEO Susan Wojcicki told makers in one of her blog posts the company was determined to do more – they were frustrated because the reporting system was still difficult to navigate. Others complained that the update did not take into account the subscription feeds of individual users, which was part of the problem. YouTube users have said that they have all the correct settings turned on but still not receive notifications.
"I think a big thing that we are pissed off is that people can subscribe twice and the default setting for that is still not" show it when this guest uploads "," one maker tweette.
The product changes are currently being rolled out.