On Scotty Sire’s YouTube channel, it seems that nothing has changed. He does Q & A’s with friends, jokes with his friends, and jokes with them in his backyard – much the same things he did before California forced him to stay indoors as Sire and his co-stars live together and quarantine.
“We’ll sit on our ass and do whatever we can think of,” Sire said said in a video last week.
Social distance has had very different consequences on YouTube. For some YouTubers it just goes on, because they stay indoors and film with their friends. But for others, whose jobs they need to get out of, the pandemic has forced them to rethink what their channels look like.
Food trips YouTubers, fishing channels and special theme park explorers suddenly can’t work as they did three weeks ago. Some creators upload old footage they took before self-quarantine orders went into effect. Others are turning their channels into more personal vlogging projects and incorporating other staples of the YouTube vlogging culture.
On TheTimTracker, a channel that uploads weekly theme park resort review videos Like Disney World, the channel’s hosts try to show life at home through daily vlogs and home activities. Like so many people right now, they are trying to figure out how to make ends meet while quarantining at home.
“We want to make sure we don’t give you content,” said Jen, half of TheTimTracker, in a subscriber update video. “Especially if we all get stuck in the house. Maybe we can only watch YouTube videos. We’re going to try to keep it interesting and entertaining for you, but we’re not going to the parks because all the parks will be closed.”
Some YouTube creators, such as Chris Steinbacher, one of the team members behind the car creation channel B is for Build, take more extreme measures to ensure that new content is consistently displayed on the channel. Steinbacher and his team agreed not to see anyone outside of their family and each other so they could continue working. “Either everyone is going home, or we all agree that we are not going to make each other sick,” said Steinbacher The edge.
To keep people busy while they are stuck at home, Steinbacher also decided to start making more videos and change the usual content of his channel. On B is for Build, Steinbacher and a group of friends build scrap cars over the course of several videos. One video per week is uploaded to Steinbacher’s 1.5 million subscribers, with videos typically viewed over 500,000 times.
The channel allows Steinbacher and his friends to make a living through advertising and sponsorships, which makes changing things risky. Deciding to change the output of a channel or the type of videos being displayed can often harm viewers. But Steinbacher says he wanted to introduce his audience to the algorithm.
“I basically said, ‘Screw it, I don’t care if we lose X dollars,'” said Steinbacher. “Yes, it hurts the company a lot. You will lose a percentage of money for the time being. But let’s work as hard as possible to make videos. ”
Steinbacher subsequently fell ill. Shakes, cough, fever. He immediately became isolated. A few days later, he started to feel better and realized he was suffering from a bad cold or seasonal flu. At the time, however, he was forced to find creative ways to work with the team – perform voiceovers, work on behind the scenes projects – without actually interacting with them.
“It’s nice for us to get out of the house and be together and do something productive,” said Steinbacher. “And I can keep my employees working. If you work as a server, you are just unemployed and that is terrible. We can fix this. “
For other YouTubers it just continues. Jenna Marbles, an old YouTuber who mainly films in her house, asks fans to send their favorite TikTok videos so that she can comment on them in upcoming videos – a popular video style she often publishes. The only tendency for Marbles to be in the same situation as everyone else is a post at the top of a recent video about trying to provide comfort to fans who are also stuck at home.
“I thought this week would be a good week for you to create something I’m looking for on the Internet when I’m a little stressed out, which are just a few pretty dog images,” Marbles said in a recent video. “Maybe next week I can do something that will lift our collective spirit.”
As long as Steinbacher has the parts to build cars, he says he will continue to produce videos. Wondering if people still show up when his team publishes more than once a week, he thinks about emails he’s received since announcing incoming changes to the channel.
“I’ve received so many emails saying, ‘You’ve helped me so well all my life.’ Emails from Italy saying “I’m locked up” or “My family member is sick, so this is really helpful,” Steinbacher said. “They let me know that the show means something to them, and I keep making videos to show they mean something to me.”