Your AirTag can’t say whore, but it can say shit

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After what feels like centuries of rumors, speculation, and concerns that I became way too obsessed with a Bluetooth item tracker similar to those from several other companies, AirTags is finally here. But before you pre-order the Mentos-esque pucks, there’s one thing to keep in mind: if you want to engrave your AirTags, you can’t mix a horse and poo emoji in that order.

That’s right, the emoji version of “horseshit” is a no-go when you get an engraving for Apple’s latest product. This is what happens when you try to create your engraving of your choice:

Apple says no to “horseshit” in emoji form.

Strangely enough, poop and then horse (“shit horse”) is completely fine.

Apple has no problem with “shit horse”.

Fictional horse shit is fair game too. Despite being a horn removed from the exact same emoji, “unicorn shit” works fine.

Apple is more forgiving of fictional horses.

Just like emoji images I tried for ‘snake poo’, ‘monkey poo’, ‘chicken poo’ and even ‘poo bird’.

Similar restrictions also apply to actually offensive words. Apple gives you only enough letters for some creative diction, but catches some of the obvious offenders. However, ‘SUCK’, ‘NSFW’ and ‘BUTT’ are still on the table.

This is all very silly on some level, but in keeping with the conservative California Dad lens that makes Apple seem to make most of the product decisions. The same emoji restrictions are present on AirPods and iPad carvings, for example. Although on those devices, “horseshit” seems to work – so if you really want to mark your AirPods case that way, go for it.

We’ve contacted Apple to see if these restrictions are intentional or a bug.