Summer vacation for millions of kids and teens kicked off in June, and with that came a sizable jump in screen time — enough, in fact, to propel streaming platforms to their biggest ever share of the monthly snapshot of use of Nielsen TV.
Streaming accounted for 37.7% of all TV usage in June, the highest since Nielsen began publishing its Monthly Gauge reports in 2021. Streaming viewers gained 1.3 percentage points compared to May, while cable (30.6% of television use) fell half a point and transmission networks (20.8 percent) fell two points compared to the previous month. Other television use, including video console gaming and physical media playback, increased from 9.7 percent in May to 10.9 percent in June.
Nielsen notes that the 2-11 and 12-17 age groups increased their TV use by 16% and 24% in June, a reflection of the additional free time provided at the end of the school year. Young TV viewers spent more than 90 percent of their highest TV time streaming, where titles like Disney+ Blue and those of netflix cocomelon are perennially popular and the use of video game consoles.
Paramount+ accounted for 1 percent of total TV usage in June, becoming the 11th individual streaming platform in Gauge’s rankings. Six others hit monthly highs in June: YouTube (8.8 percent), Netflix (8.2 percent), Prime Video (3.2 percent), Disney+ (2 percent), Tubi (1.4 percent ) and Peacock (1.2 percent).
Nielsen caliber ratings for June 2023 are below.
Streaming: 37.7 percent of TV usage
Wire: 30.6 percent
Diffusion: 20.8 percent
Other: 10.9 percent
YouTube: 8.8 percent of total TV usage
Netflix: 8.2 percent
Hulu: 3.5 percent
Prime Video: 3.2 percent
Disney+: 2 percent
Max: 1.4 percent
Tubi: 1.4 percent
Peacock: 1.2 percent
Paramount+: 1 percent
Roku Channel: 1 percent
Pluto TV: 0.9 percent
Everyone else: 5.1 percent